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Tabel Penargetan Produk Google Merchant Center
Ringkasan
Data penargetan produk membantu penjual memahami produk mana yang ditargetkan oleh
kampanye Shopping dan Performa Maksimal di setiap akun pengiklan tertaut
yang dapat mereka akses.
Hanya kampanye aktif dengan grup iklan atau grup aset aktif yang dipertimbangkan.
Untuk menghitung targeting_status, kami hanya mempertimbangkan akun pengiklan yang dapat diakses oleh pengguna yang memiliki BigQuery Export. Untuk informasi selengkapnya, lihat Mengelola akses ke akun Google Ads Anda.
Nama tabel
Jika Anda memilih opsi laporan Penargetan Produk saat
menyiapkan transfer Google Merchant Center,
BigQuery akan membuat tabel untuk data selama transfer. Nama
tabel dimulai dengan awalan ProductTargeting_:
Jika Anda mengonfigurasi transfer dengan ID penjual tertentu, nama tabelnya adalah ProductTargeting_MERCHANT_ID.
Jika Anda mengonfigurasi transfer dengan akun MCA, nama tabelnya adalah ProductTargeting_AGGREGATOR_ID.
Skema
Tabel Penargetan Produk memiliki skema berikut:
Nama
Jenis
Deskripsi
Data contoh
product_id
STRING
ID REST Content API untuk produk dalam format:
channel:content_language:feed_label:offer_id. Kolom ini adalah kunci utama.
online:en:AU:666840730
advertiser_id
INTEGER
ID pengiklan kampanye. Kolom ini adalah kunci utama.
4321
targeting_status
STRING
Apakah produk ditargetkan oleh kampanye Google Ads.
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Sulit dipahami","hardToUnderstand","thumb-down"],["Informasi atau kode contoh salah","incorrectInformationOrSampleCode","thumb-down"],["Informasi/contoh yang saya butuhkan tidak ada","missingTheInformationSamplesINeed","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],["Terakhir diperbarui pada 2025-09-04 UTC."],[[["\u003cp\u003eProduct targeting data in Google Merchant Center helps merchants identify which products are targeted by their Shopping and Performance Max campaigns across linked advertiser accounts.\u003c/p\u003e\n"],["\u003cp\u003eThe targeting analysis considers all active campaigns with active ad groups or asset groups and incorporates listing groups, product groups, and feed labels.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003etargeting_status\u003c/code\u003e in the Product Targeting table indicates whether a product is targeted by Google Ads campaigns, but does not reflect the product's eligibility to serve.\u003c/p\u003e\n"],["\u003cp\u003eBigQuery creates a table for this data with a name prefixed by \u003ccode\u003eProductTargeting_\u003c/code\u003e, followed by either the individual merchant ID or the MCA aggregator ID.\u003c/p\u003e\n"],["\u003cp\u003eThe table contains the \u003ccode\u003eproduct_id\u003c/code\u003e and the \u003ccode\u003eadvertiser_id\u003c/code\u003e, and \u003ccode\u003etargeting_status\u003c/code\u003e for each product, with the product ID provided by the content API.\u003c/p\u003e\n"]]],[],null,["# Google Merchant Center Product Targeting table\n==============================================\n\nOverview\n--------\n\nProduct targeting data helps merchants understand which products are targeted by\nthe Shopping and Performance Max campaigns in each linked advertiser account\nthat they can access.\n\n- All campaign targeting parameters are considered, such as [listing groups](https://support.google.com/google-ads/answer/11596074), [product groups](https://support.google.com/google-ads/answer/6275317), and [feed labels](https://support.google.com/merchants/answer/14994087).\n- Only active campaigns with active ad groups or asset groups are considered.\n- To compute the `targeting_status`, we only consider advertiser accounts that are accessible to the user who owns the BigQuery export. For more information, see [Manage access to\n your Google Ads\n account](https://support.google.com/google-ads/answer/6372672).\n\nTable name\n----------\n\nIf you choose the **Product Targeting** report option when you\n[set up a Google Merchant Center transfer](/bigquery/docs/merchant-center-transfer-schedule-transfers#set_up_a_google_merchant_center_transfer),\nBigQuery creates a table for the data during the transfer. The\ntable name starts with the `ProductTargeting_` prefix:\n\n- If you configured the transfer with an individual merchant ID, the table name is `ProductTargeting_`\u003cvar label=\"merchant ID\" translate=\"no\"\u003eMERCHANT_ID\u003c/var\u003e.\n- If you configured the transfer with an MCA account, the table name is `ProductTargeting_`\u003cvar label=\"aggregator\n ID\" translate=\"no\"\u003eAGGREGATOR_ID\u003c/var\u003e.\n\nSchema\n------\n\nThe Product Targeting table has the following schema:"]]
