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Google Cloud whitepapers

Google Cloud whitepapers

Written by Googlers, independent analysts, customers, and partners, these whitepapers explain the technology underlying our products and services or examine topics such as security, architecture, and data governance.
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Featured whitepapers

Download popular whitepapers that are trending now.
Boston Consulting Group: Any company can become a resilient data champion
Insights from 700 global business leaders reveal the secrets to data maturity.
Deliver software securely
Learn industry standards and best practices to secure every stage in your software supply chain.
Evaluate your cloud migration options
Devise your migration strategy that empowers both the business and IT.
Understand the principles of cost optimization
Discover five ways to reduce overall cloud spend with a cost optimization strategy.

AI and ML

Adaptation of Large Foundation Models
This whitepaper is aimed at outlining Google’s approach on adapter tuning.
Google Cloud’s AI Adoption Framework
Adopt AI with confidence. Assess where you are in the journey and leverage a structure for building scalable AI capabilities.
Practitioners guide to machine learning operations (MLOps)
A framework written for ML leaders and architects who want to understand MLOps in theory and practice.
Improving the Speed and Efficiency of AI-Enabled Damage Assessment in Insurance
Learn how semi-supervised ML on TPUs can significantly reduce model training time and cost.

Cloud basics

Google’s guide to innovation: How to unlock strategy, resources, and technology
Learn how Google developed a work culture that fosters creative thinking.
Increasing business value with better IT operations: A guide to SRE
Learn what SRE is and how it can improve the way you do IT operations. Then get an introduction to what Google Cloud offers to help you implement SRE.
SAP on Google Cloud: High availability
Learn how to architect SAP systems in Google Cloud for high availability.
The Google Cloud Adoption Framework
Is your organization ready for the cloud? Use Google’s cloud adoption framework as a guide to find out.

Data analytics

Build a modern, unified analytics data platform with Google Cloud
This paper discusses the decision points necessary in creating a modern, unified analytics data platform built on Google Cloud.
An insider’s guide to BigQuery cost optimization
Discover the best practices that help you optimize both cost and performance of BigQuery
Enriching Databricks Pipelines with Google Cloud’s pre-trained ML APIs
Apply ML classification models to bring meaning to unstructured data
Build scalable and trustworthy data pipelines with dbt and BigQuery
Key concepts of BigQuery and dbt with best practices for utilizing their combined power to build data pipelines
Building a data lakehouse on Google Cloud
Discuss the new data lakehouse architecture and its key benefits.
Building a unified analytics data platform
Learn about the elements of a unified analytics data platform built on Google Cloud and key differences in platform architectures.
Enhance your investment research with Google Cloud
Four keys to discovering valuable insights at scale.
SAP Analytics on BigQuery with Qlik Replicate
Learn how to extract SAP data into BigQuery.
Transforming options market data with the Dataflow SDK
This paper introduces some of the main concepts behind building and running applications that use Cloud Dataflow.
What type of data processing organization are you?
Data processing techniques depending on organization type.
Building a data mesh on Google Cloud
How to build a data mesh architecture on Google Cloud.
Data Vault 2.0 on Google Cloud BigQuery
Data Vault overview and how to use it on BigQuery.

Databases

Cloud Databases: An Essential Building Block for Transforming Customer Experiences
Harvard Business Review Analytic Services report on how you can unlock new possibilities, implement new features quickly, increase application reliability, and improve operational efficiencies with cloud databases.
Make your database your secret advantage
Learn how Google Cloud databases can help you create great customer experiences that will transform your business.
Guide: Migrating your databases to Google Cloud
Learn how Google Cloud provides managed databases that are easy to use and operate, without cumbersome maintenance tasks and operational overhead.
IDC Whitepaper: Deploy Faster and Reduce Costs for MySQL and PostgreSQL Databases
Migrating your databases to Cloud SQL can lower costs, boost agility, and speed up deployments. Get details in this IDC report.
AlloyDB: Google forges its own new PostgreSQL blend
Tony Baer of dbInsight analyzes the role of AlloyDB within Google Cloud's databases and analytics portfolio.
Cloud SQL Architecture Patterns for Microservices
If your application is implemented according to a microservices paradigm, consider these database deployment architecture options.
Failure scenarios and resiliency with Spanner
Explore the different failure scenarios of Spanner categorized into three levels of severity–including when operating outside of Google Cloud.

Governance and cost management

Understand the principles of cost optimization
Discover five ways to reduce overall cloud spend with a cost optimization strategy.
Unlock the Value of Cloud FinOps with a New Operating Model
Learn how your organization can establish strong financial governance and create a cost-conscious culture by adopting a new operating model.
A guide to financial governance in the cloud
Review the importance of financial governance controls and the role these controls play in increasing the predictability of cloud costs.
Data deletion on Google Cloud
This paper gives an overview of the secure process that occurs when you delete your customer data stored in Google Cloud.
Data governance: Principles for securing and managing logs
Learn strategies for data governance and security in the four stages of logs data.
Getting started with FinOps on Google Cloud
Actionable set of steps to help your organization maximize your cloud investment.
IDC: Business value of Google Cloud
Learn how Google Cloud helps SMEs accelerate business growth through increased productivity and scalability while achieving greater cost efficiencies.
Maximize business value with cloud FinOps
An operational and cultural framework to drive financial accountability and accelerate business value through cloud transformation.
Overcoming logs data compliance challenges with Google Cloud Logging
Guidance to help you keep logs data compliant with regional and industry regulations.
Principles and best practices for data governance in the cloud
Learn about the benefits, frameworks, and how you can operationalize cloud-based data governance within your organization.
SAP on Google Cloud: Backup strategies and solutions
Learn which options are available to back up SAP systems in Google Cloud.
Taking the cloud-native approach with microservices
This paper covers foundational elements of transitioning a monolithic, software application architecture to microservices.
Shared services cost allocation
Cloud FinOps point of view on cost allocation of shared cloud services.
Driving Cloud FinOps at scale with Google Cloud Tagging
Learn why cloud tagging is fundamental and critical to enable Cloud FinOps capabilities across your organization.

Hybrid and multicloud

5 ways Google can help you succeed in the hybrid and multicloud world
Learn more about the strengths which make Google a great hybrid and multicloud partner.
Kubernetes: Your hybrid cloud strategy
This paper discusses how Kubernetes provides a holistic hybrid cloud solution that simplifies your deployment, management, and operational concerns.

Industry

CPG Digital Transformation: where to invest now
Find out what use cases for cloud, AI/ML and analytics drive the most P&L impact.
Deloitte Access Economics FSI 2021 report
Embracing cloud transformation: benefits for the financial services industry in Australia and New Zealand.
ESG technical whitepaper: Google Cloud for ecommerce
Learn how to overcome the challenges of increasing customer experience demands.
From weeks to days: a faster home loan journey
Research from Google on the home loan experience as well as insights on how the process can be made more simple and all about the borrower.
Google Cloud industries: The impact of COVID-19 on manufacturers
Learn about the latest trends affecting manufacturers, from the pandemic's impact on operations to subsequent changing technology use.
How data is driving resilient and sustainable supply chains
Discover the processes to address in your supply chain transformation journey.
How to be a data-driven retailer
Your guide to getting smarter with data including success stories & practical next steps.
Interpretable sequence learning for COVID-19 forecasting
A novel approach that integrates machine learning into compartmental disease modeling to predict the progression of COVID-19.
Personalizing media for global digital audiences
Create new business insights and engage your audiences with data and AI. Download now.
Scaling to build the Consolidated Audit Trail: A financial services application of Bigtable
We consider Bigtable in the context of the Consolidated Audit Trail (CAT) and perform experiments measuring the speed and scalability of Bigtable.
The future of market data: Distribution and consumption through cloud and AI
Research reveals trending innovation areas for market data.
The startup's guide to Google Cloud
Learn why top startups chose to build their businesses with Google Cloud.
Improving the Speed and Efficiency of AI-Enabled Damage Assessment in Insurance
Learn how semi-supervised ML on TPUs can significantly reduce model training time and cost.
Revenue Growth Management powered by Google
Why you need AI & ML in your Revenue Management Strategy.
Data driven supply chain control tower
This whitepaper provides a framework to build a data driven supply chain control tower.
Retail Insights Canonical Framework for Supply Chain
Data insights framework to accelerate the development of consistent and interoperable retail applications.

Migration

Accelerating the journey to the cloud with a product mindset
Overhaul how you approach business operations to accelerate your migration to cloud.
Building a large-scale migration program with Google Cloud
Google Cloud’s four-stage approach to migration and how to create a team that drives large-scale migration of enterprise applications to the cloud.
How to put your company on a path to successful cloud migration
An outline of the key things to consider when crafting your migration journey.
Managing change in the cloud
This Google Cloud Adoption Framework whitepaper explores cloud migration and helping your people thrive in the cloud.
CIO's guide to application migration
This guide covers technical requirements, business goals, and cloud technology for you to consider for your migration.
Accelerate the migration of your workloads to the public cloud
Learn how to properly navigate the four key phases of your cloud migration.
IDC: Migrate VM-Based Enterprise Workloads to Google Cloud
Learn how to migrate VM-based applications to cloud with optimal pricing, performance, and security.
Up, out, or both? How to evaluate your cloud migration options
Migration frameworks built based on conversations with CIOs, CTOs, and technical staff.
Migrating to Cloud Storage Nearline from Amazon Glacier
Best practices for migrating data from Amazon Glacier to Cloud Storage Nearline, a low-cost storage class for archival workloads.
.NET apps: How to lift and shift a line-of-business application onto Google Cloud
Go step by step through moving an ASP.NET Windows application to Google Cloud.
SAP on Google Cloud: Migration strategies
Learn the most common migration strategies, use cases, and options to use when you move SAP systems to Google Cloud.

Modernization

The Total Economic Impact™ Of Google Cloud’s Operations Suite
Cost Savings And Business Benefits Enabled By Google Cloud’s Operations Suite.
API management and service mesh: better together
Using service mesh and API management as complementary components for successful application modernization.
CIO's guide to application modernization
A series of approaches to app modernization, from identifying needs and developing a road map, to methods of identifying and effecting meaningful change.
Data center transformation with Google
Craft your strategy to get out of the data center and into public cloud. This guide helps you design a successful modernization journey.
Forrester's Total Economic Impact of Cloud Run
This report outlines cost savings and business benefits enabled by Cloud Run.
IDC Whitepaper: Modernize Applications with Open Source Software on Google Cloud
How using open source software on Google Cloud brings better performance, costs, and more.
IDC Infobrief: Modernize Windows Server workloads using Google Cloud
Learn more about how Google Cloud enables Windows Server-based applications to perform better and more cost effectively.
.NET apps: Running your modern .NET application on Kubernetes
This paper covers .NET application modernization, including containerization and orchestration concepts.
.NET apps: Modernizing your .NET application for Google Cloud
This paper explores the process of taking an on-premises monolithic .NET application and making it cloud ready.
How Google Cloud and Wix collaborate to optimize reliability
Here's how Wix built a secure, dependable, and scalable infrastructure to help achieve its goal to eliminate downtime from its customers' vocabulary.
IDC: A Built-In Observability Tool Adoption Blueprint for Public Cloud
Whitepaper for DevOps, Development, Operations, and SRE.

Security

Best practices for DDoS protection and mitigation on Google Cloud
Best practices for protecting against and mitigating such DDoS attacks for your Google Cloud deployment.
BeyondProd
Learn how Google protects its microservices with an initiative called BeyondProd.
Binary Authorization for Borg
Learn how Binary Authorization for Borg minimizes insider risk by ensuring proper reviews and authorization.
Cloud Key Management Service deep dive
Learn architectural details about the Cloud KMS platform.
Data governance: Principles for securing and managing logs
Learn strategies for data governance and security in the four stages of logs data.
Data incident response process
This paper provides a detailed understanding of Google's data incident response process.
Encryption at rest in Google Cloud
This paper describes Google's approach to encryption at rest for the Google Cloud and how Google uses it to keep your information more secure.
Encryption in transit in Google Cloud
Learn how Google uses encryption to protect your data, with more detail on encryption in transit for Google Cloud and G Suite.
Google Cloud security foundations guide
Curated, opinionated guidance and accompanying automation that helps you build a secure starting point for your Google Cloud deployment.
Google security whitepaper
This paper outlines Google's approach to security and compliance for Google Cloud, our suite of public cloud products and services.
Modern password security for system designers
This guide describes and models modern password guidance and recommendations for the designers and engineers who create secure online applications.
Modern password security for users
This guide describes password guidance and recommendations for users of online applications that require authentication.
SAP on Google Cloud: Disaster recovery strategies
This document considers not just the criticality of individual disaster recovery solutions but also the different components of a typical SAP system.
Security features of Connect
This paper discusses the security measures built into Connect for customers interested in ensuring the security of their GKE on-premises user clusters.
Considerations for NGFW Appliances
Learn the pros and cons for using both Google Cloud native firewall and 3rd party NGFW appliances. This document provides general guidelines and leaves the final decision to customers.
Building Cyber Resiliency
Key Strategies for a Proactive Security Operations Approach.

Storage

Converging architectures: Bringing data lakes and data warehouses together
Explore the implications of the convergence of data lakes and data warehouses.
Migrating to Cloud Storage Nearline from Amazon Glacier
Best practices for migrating data from Amazon Glacier to Cloud Storage Nearline, a low-cost storage class for archival workloads.
Optimizing, monitoring, and troubleshooting VACUUM operations of PostgreSQL
The fundamentals of the VACUUM operation in PostgreSQL databases.

Sustainability

Deloitte Clean Cloud Report: Meeting the climate challenge in Australia & New Zealand
The imperative for climate action has never been stronger, and technology will play a major role in navigating a cleaner future.

Take the next step

Tell us what you’re solving for. A Google Cloud expert will help you find the best solution.

Contact sales

Take the next step

Tell us what you’re solving for. A Google Cloud expert will help you find the best solution.

Contact sales