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Looker Studio

Self-service business intelligence with unmatched flexibility for smarter business decisions.

  • Tell impactful stories by creating and sharing engaging reports and data visualizations

  • Unite your data by easily connecting to more than 800 data sources

  • Transform your data to impactful business metrics and dimensions with intuitive smart reports

  • Empower your teams with key business metrics by sharing automated dashboards

  • Create meaningful, shareable, customizable, charts and graphs with just a few clicks


Your data is beautiful—use it

Looker Studio unlocks the power of your data by making it easy to create interactive dashboards and compelling reports from a wide variety of sources, driving smarter business decisions.

Connect to data without limits

You can access a wide variety of data sources through the more than 600 partner connectors that instantly enable you to connect virtually any kind of data, without any coding or software.

Share your data story

You can share your compelling reports with your team or with the world, collaborate in real time, or embed your reports on the web.

Key features

Key features

An easy-to-use web interface

Looker Studio is designed to be intuitive and easy to use. The report editor features simple drag-and-drop objects with fully custom property panels and a snap-to-grid canvas.

Report templates

With a robust library of report templates to choose from, you can visualize your data in minutes. Connect your data sources and customize the design to meet your needs.

Data connectors

Data sources act as pipes to connect a Looker Studio report to underlying data. Each source has a unique, prebuilt connector to ensure your data is easy to access and use.

Looker Studio API

The Looker Studio API allows Google Workspace or Cloud Identity organizations to automate management and migration of Looker Studio assets. You can configure an application to use the Looker Studio API quickly and easily.

Report embedding

Embedding allows you to include your Looker Studio report in any web page or intranet, making it easier for you to tell your data story to your team or the world.

Data Studio Dashboard

Combine data from different sources and display it in an insightful dashboard

What's new

Get the latest Looker Studio news, updates, features, benefits, and resources

Sign up for the monthly Looker Studio newsletter to learn about product updates, community insights and more. (Read the latest release notes)



Google Cloud Basics
Put the power of your marketing insights in everyone’s hands

See how you can build vibrant reports and dashboards with just a few clicks, and leverage reusable templates to generate fast and professional visualizations.

Learn the fundamentals of working with Looker Studio

Leverage our quickstart guide to rapidly get up and running with Looker Studio, sparking your data visualization journey.

Use Case
Looker Studio Pro

Looker Studio Pro makes it easy to manage access to your reports and data source at scale with two new features: team workspaces and Google Cloud project linking.

Use Case
Developing solutions with BigQuery and Looker Studio

This video walks through how to use BigQuery with Looker Studio and leverage Google Cloud’s cost-effective data warehouse to bring big data into valuable insights.

Google Cloud Basics
BigQuery data visualization in Looker Studio tutorial

Explore BigQuery data using Looker Studio. Connect your data, create visualizations, and share your insights with others. 



Looker Studio is available at no charge for creators and report viewers.

Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. You can upgrade to Looker Studio Pro directly from the Looker Studio website.

Looker Studio pricing

Pricing per user per month for Looker Studio Pro varies depending on the length of the customer’s subscription. Our self-service tier remains available at no cost.

Service Price

Looker Studio

Self-service business intelligence

No charge

Looker Studio Pro

(Project subscription)

Department level business intelligence with Google Cloud support and system administration.

$9 per user per project per month