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Vertex AI Search for retail

With Vertex AI Search for retail (formerly known as Discovery AI), enterprises have the ability to provide Google-quality search, browsing and recommendations on their digital properties, increasing conversions and reducing search abandonment. 

  • Reduce search abandonment by leveraging Google-quality search capabilities

  • Enhance shopping experience by making it easier to search for products with an image 

  • Improve conversion and order value by personalizing the shopping experience 


Implement Google-quality experiences that are customizable and built upon Google’s understanding of user intent and context.

Help shoppers search for products with an image

Vision Product Search uses ML-powered object recognition and lookup to provide real-time results of similar, or complementary, items from your product catalog.

Deliver relevant recommendations at scale

Understand nuances behind customer behavior, context, and SKUs in order to drive engagement across channels through relevant recommendations.

Key features

Key features

State-of-the-art AI

Take advantage of Google's expertise in AI that enables advanced query understanding and personalization. This produces better search and browse results as well as recommendations from even the broadest queries. In addition, you can effectively match product attributes with website content for fast, relevant product discovery with semantic search.

Optimized results

Leverage user interaction and ranking models to meet specific business goals. Customize recommendations leveraging page-level optimization, buy-it-again and revenue optimization capabilities to deliver your desired outcome: engagement, revenue, or conversions. Apply business rules to fine-tune what customers see, diversify product displays, and filter by product availability, custom tags, etc.

Fully managed

No need to preprocess data, train or hypertune machine learning models, load balance or manually provision your infrastructure to handle unpredictable traffic spikes. We do it all for you automatically. Plus, quickly connect data with your existing tools like Google Analytics 360, Tag Manager, Merchant Center, Cloud Storage, BigQuery.

Security, privacy and compliance

Security and privacy protocols that ensure your data is isolated with strong access controls - your data is yours alone. We support compliance with the General Data Protection Regulation (GDPR). See terms and the GDPR Resource Center for more information.

Work with Google Cloud Consulting to take the experience one step further and improve conversions by personalizing the shopping experience. Contact sales to get started or learn more about our entire consulting portfolio.


Customers are making it easier to find relevant products

Learn how some of the world's leading retailers are using Vertex AI Search for retail (formerly Discovery AI) to improve engagement and increase conversions.


"We have been partnering with Google Cloud to return relevant results for long-tail searches and have seen an increase in click-through and search conversion and a drop in our No Results Found (NRF) rate since we launched."

Neelima Sharma, Senior Vice President, Technology, E-commerce, Marketing and Merchandising - Lowe's

What's new

Explore the latest updates


Technical Resources

Vertex AI Search for retail overview video

Video to provide you an overview of Vertex AI for Search (formerly Discovery AI) capabilities and how they can help you drive your e-commerce business forward.

Best Practice
Implementing Vertex AI Search for retail

Follow this step-by-step guidance to set up the capability you need.

Best Practice
Data ingestion for Vertex AI Search for retail

Blog to guide you on how to go about data ingestion for Vertex AI Search for retail.




Integrate Vertex AI Search for retail into your systems with our trusted partners.