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Immersive Stream for XR

Google Cloud's Immersive Stream for XR hosts, renders, and streams 3D and eXtended reality (XR) experiences. It immediately engages users in an immersive, interactive, and photorealistic experience without having to download an app. Simply create content once and run on any device.

  • Get started with your quickstart guide

  • See what experiences our customers are creating

  • Check out our resources below developed by Google experts


Simple user experience

Users can enter 3D and AR experiences in seconds without having to wait for new apps to download.

Broad device compatibility

Experiences run on iOS, Android, and web, so developers do not need to build for each OS, model, or year.

Photorealistic quality

The experience is rendered on powerful, cloud-based GPUs and then streamed to any device. Augmenting and offloading the processing from the mobile device provides the best user experience.

Key features

Key features

Native support for a variety of devices

Native support for augmented reality (AR) with the Google app for iOS and Android. Support for landscape and portrait orientation on mobile, tablet, or desktop. Support for embedding experiences into third-party websites using iFrames.

Simple customer journey integration

Ability to host a single URL or QR code that works for almost any device. Users can interact with experiences using touch gestures and device movement.

Powerful, cloud-based GPUs

Cloud-based GPUs automatically provide the optimal computing power to render AR and 3D experiences.


Check out our resources below developed by Google experts

GitHub templates and demos

Get started quickly with the Immersive Stream for XR template project, with built-in feature demos.

Immersive Stream for XR quickstart guide

Learn how to get started with Immersive Stream for XR. You will use Unreal Engine® and the Immersive Stream for XR template project.

Use cases

See what experiences our customers are creating

Use case
VW promotes the ID. Buzz

Volkswagen uses Immersive Stream for XR to promote their highly anticipated new electric minivan, the ID. Buzz. Try out different color and configuration options, place the car in your own or virtual environments. Experience it for yourself.

Use case
Explore historic sites with Virtual Worlds

Virtual Worlds created an educational tour of the Great Sphinx of Giza, and made it accessible by anyone using Immersive Stream for XR. Elliot Mizroch, CEO of Virtual Worlds, explains, "We've captured incredible sites from Machu Picchu to the Pyramids of Giza and we want everyone to be able to explore these monuments and learn about our heritage. Immersive Stream for XR finally gives us this opportunity." Experience it for yourself.

Virtual Worlds AR
Use case
Kia used Immersive Stream to promote Sportage

Kia used Immersive Stream to promote their Sportage vehicle in Germany. "At Kia Germany, we are excited to use Google Immersive Stream for XR to reach new consumers and provide them the perfect experience to discover our Sportage vehicle," said Jean-Philippe Pottier, Manager of Digital Platforms at Kia. "Our users love that they can change colors, engines, and interact with the model in 3D and augmented reality." Learn more.

Kia AR
Use case
F-150 Lightning "Strike Anywhere" experience

Allows users to learn about and experience Ford’s new, all-electric F-150 Lightning with 13 interactive animations, including the innovative Mega Power Frunk, and more. Experience it for yourself.

Use case
Experience BMW i4 and iX through augmented reality

BMW is using Immersive Stream for XR to allow users to digitally place the BMW iX and BMW i4 into any real-world environment in vivid detail with usable virtual features such as changing paint colors, lighting elements, and more. Learn more.

The iX
Use case
Next-gen home improvement experience with Lowe’s

Lowe’s Innovation Labs is using Immersive Stream for XR to help customers design and visualize their dream kitchen. Coming soon: Walk through your design in AR! Learn more.

Lowe's Innovation Labs
Use case
Using AR, Aosom users place furniture virtually

Aosom created an experience that allows users to configure and place furniture items in either a virtual living room or in their own space using AR. "Home & Garden shoppers are always looking for offerings that are unique and compatible with their own living space,” said Chunhua Wang, CEO, Aosom, “Google Cloud's Immersive Stream for XR has enabled Aosom to deliver a visually vivid and immersive shopping experience to our customers." Learn more.

Aosom AR
Use case
Immersive virtual shopping journey with KDDI

Use any device to start shopping from anywhere, browse the types, configure the outfits as you like, and get the real feeling of how it really looks in the real world using AR technology. Learn more.

Use case
Singapore Tourism Board transforms with technology

On the forefront of innovation in travel, the Singapore Tourism Board is building a next-generation travel planning experience using Immersive Stream for XR, providing cinematic discovery of Singapore wherever you are. Learn more.

Singapore Tourism Board



Immersive Stream for XR from Google Cloud charges using a pay-as-you-go model based on configured streaming capacity, which represents the maximum number of concurrent users that the experience can support.