[[["易于理解","easyToUnderstand","thumb-up"],["解决了我的问题","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["很难理解","hardToUnderstand","thumb-down"],["信息或示例代码不正确","incorrectInformationOrSampleCode","thumb-down"],["没有我需要的信息/示例","missingTheInformationSamplesINeed","thumb-down"],["翻译问题","translationIssue","thumb-down"],["其他","otherDown","thumb-down"]],["最后更新时间 (UTC)：2025-08-17。"],[[["\u003cp\u003eProduct targeting data in Google Merchant Center helps merchants identify which products are targeted by their Shopping and Performance Max campaigns across linked advertiser accounts.\u003c/p\u003e\n"],["\u003cp\u003eThe targeting analysis considers all active campaigns with active ad groups or asset groups and incorporates listing groups, product groups, and feed labels.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003etargeting_status\u003c/code\u003e in the Product Targeting table indicates whether a product is targeted by Google Ads campaigns, but does not reflect the product's eligibility to serve.\u003c/p\u003e\n"],["\u003cp\u003eBigQuery creates a table for this data with a name prefixed by \u003ccode\u003eProductTargeting_\u003c/code\u003e, followed by either the individual merchant ID or the MCA aggregator ID.\u003c/p\u003e\n"],["\u003cp\u003eThe table contains the \u003ccode\u003eproduct_id\u003c/code\u003e and the \u003ccode\u003eadvertiser_id\u003c/code\u003e, and \u003ccode\u003etargeting_status\u003c/code\u003e for each product, with the product ID provided by the content API.\u003c/p\u003e\n"]]],[],null,["# Google Merchant Center Product Targeting table\n==============================================\n\nOverview\n--------\n\nProduct targeting data helps merchants understand which products are targeted by\nthe Shopping and Performance Max campaigns in each linked advertiser account\nthat they can access.\n\n- All campaign targeting parameters are considered, such as [listing groups](https://support.google.com/google-ads/answer/11596074), [product groups](https://support.google.com/google-ads/answer/6275317), and [feed labels](https://support.google.com/merchants/answer/14994087).\n- Only active campaigns with active ad groups or asset groups are considered.\n- To compute the `targeting_status`, we only consider advertiser accounts that are accessible to the user who owns the BigQuery export. For more information, see [Manage access to\n your Google Ads\n account](https://support.google.com/google-ads/answer/6372672).\n\nTable name\n----------\n\nIf you choose the **Product Targeting** report option when you\n[set up a Google Merchant Center transfer](/bigquery/docs/merchant-center-transfer-schedule-transfers#set_up_a_google_merchant_center_transfer),\nBigQuery creates a table for the data during the transfer. The\ntable name starts with the `ProductTargeting_` prefix:\n\n- If you configured the transfer with an individual merchant ID, the table name is `ProductTargeting_`\u003cvar label=\"merchant ID\" translate=\"no\"\u003eMERCHANT_ID\u003c/var\u003e.\n- If you configured the transfer with an MCA account, the table name is `ProductTargeting_`\u003cvar label=\"aggregator\n ID\" translate=\"no\"\u003eAGGREGATOR_ID\u003c/var\u003e.\n\nSchema\n------\n\nThe Product Targeting table has the following schema:"]]
