展示次数：您的商品在 Google 上展示的总次数。系统仅会统计客户可通过系统提供的选项访问商品详情页面的展示次数。如果商品的展示次数为零，您应确认该商品已获得批准。等待几天后，展示次数应该会显示。如果展示次数低于某类别的最低阈值，也可能不会显示。这可能会导致总数与其他 Google 界面中报告的总数不同。
请注意，为了进行修正，效果数据的更新时间可能至多为过去 3 天内。差异通常很小。
当您选择 Performance 作为与转移作业相关的报告之一，系统会创建以下表：
ProductPerformance_MERCHANT_ID
架构
ProductPerformance_ 表具有以下架构：
列
BigQuery 数据类型
说明
示例数据
merchant_id
INTEGER
Google Merchant Center 账号 ID。 此字段是主键
1234
aggregator_id
INTEGER
多客户账号 (MCA) 的 ID（如果 Merchant Center 账号 ID 由 MCA 管理）。否则为 null。
[[["易于理解","easyToUnderstand","thumb-up"],["解决了我的问题","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["很难理解","hardToUnderstand","thumb-down"],["信息或示例代码不正确","incorrectInformationOrSampleCode","thumb-down"],["没有我需要的信息/示例","missingTheInformationSamplesINeed","thumb-down"],["翻译问题","translationIssue","thumb-down"],["其他","otherDown","thumb-down"]],["最后更新时间 (UTC)：2025-08-17。"],[[["\u003cp\u003eThe Performance Table in Google Merchant Center provides data on product clicks and impressions, helping you understand how your products perform on Google.\u003c/p\u003e\n"],["\u003cp\u003eClicks represent the total number of times users clicked on your products and visited your product detail pages, while impressions show how often your products were displayed on Google.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003eProductPerformance_\u003c/code\u003e table schema includes key details such as merchant ID, offer ID, product title, brand, categories, custom labels, and customer country codes, allowing for detailed analysis.\u003c/p\u003e\n"],["\u003cp\u003eIf a product has zero impressions, it's advised to check if it's approved and allow some time for impressions to register; low-volume categories may also have suppressed impressions.\u003c/p\u003e\n"],["\u003cp\u003ePerformance data might get updated up to 3 days in the past to account for corrections to the metrics.\u003c/p\u003e\n"]]],[],null,["# Google Merchant Center Performance Table\n========================================\n\nOverview\n--------\n\nThe Performance Table contains columns that you can use to understand the distribution of the following metrics:\n\n- **Clicks:** The total number of clicks on your products on Google. Only\n visits to your product detail pages are counted.\n\n- **Impressions:** The total number of times your products were shown on Google.\n Only impressions where customers had the option to visit your product\n detail pages are counted. If your products show zero impressions, you should verify that the\n products are approved and wait a few days for impressions to appear.\n Impressions may also not show if they are below a minimum threshold for a category, which can lead to different totals than what is reported in other Google surfaces.\n\nNote that Performance data might get updated up to 3 days in the past\nto account for corrections. The variations are usually small.\n\nWhen you select `Performance` as one of the reports that are relevant to your transfer, the following table is created:\n\n- `ProductPerformance_`\u003cvar translate=\"no\"\u003eMERCHANT_ID\u003c/var\u003e\n\nSchema\n------\n\nThe `ProductPerformance_` table has the following schema:"]]
