Personalization of media for global audiences

For media companies, competition for audience attention has never been greater. For example, while consumers subscribe to an average of 6 streaming services, monthly churn rates can be as high as 11%. To retain audience attention, organizations can employ personalization, using data and AI to deliver better media experiences and uncover audience insights.

A white title page with ebook's title, "Personalizing media for global audiences". A subhead line of text appears below that reads, "Using cloud, Artificial Intelligence, and Machine Learning to increase audience engagement". A graphic of a television and a menu of content options appears below. To the right, there is a gray globe with three people in red, blue, and green circles scattered throughout the world notating a vast audience for content, with a blue film clapperboard in the middle - notating media.

In this ebook, you will learn:

  • What trends and challenges are driving personalization
  • Why personalization can help engage, gain, and retain audiences, while increasing revenue opportunities
  • How media companies can build personalization capabilities with cloud, data, and AI 
  • What emerging opportunities and trends are on the horizon for those investing in personalization

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