Google Analytics is a free digital analytics service that lets you measure how your websites and mobile apps are being used. You can use Analytics to gather anonymous usage data on your Looker Studio reports to answer questions such as the following:
- How many views are my reports getting?
- How are users finding my reports?
- Where are my report viewers coming from?
You can also get automated insights and use Google Analytics Explorations to dig deeper into your data.
Add your Google Analytics measurement ID to a report
To begin measuring your Looker Studio report usage, follow these steps to add your Google Analytics 4 (GA4) measurement ID to a report:
- Edit the report that you want to measure.
- Select File > Report settings.
- In the bottom of the Report Settings panel, enter your measurement or tracking ID.
Google Analytics 4 measurement IDs begin with "G-". Learn how to find your GA4 ID.
See your data in Google Analytics 4
It may take up to 24 hours before data from your reports begins to show up in Google Analytics.
Use the Reports snapshot to get a quick overview of your Looker Studio traffic. You can also test your implementation with the help of the Realtime report. And to get deeper insights from your data, you can use any of the available exploration techniques.
See your data in Looker Studio
To see your Looker Studio traffic data in Looker Studio, create a Google Analytics data source connected to the GA4 property that you set up for that purpose.
Limits of report measurement
- Your reports can have only one Google Analytics 4 measurement ID.
- Google Analytics collects only the
duplicate_reportevent. Looker Studio sends this event when a user copies (duplicates) a report.