Geographic fields help you visualize your data in maps. The type of geographic dimension selected for a chart determines how your data will be plotted on the map. For example, to plot your data by city, select a dimension containing city names or valid city codes. To see your data plotted by country, select a dimension containing country names or codes. The actual values used to encode the geographic information must conform to the relevant standard used for that dimension, if any. Some geographic types are only supported in Google Maps and are not available in Geo charts.
This page defines the geo dimension types supported by Looker Studio, along with notes for how to use these in Geo charts and Google Maps.
Continent
- Available in: Geo charts, Google Maps
- Encoding: 3-digit continent hierarchy code (e.g., 001) or specify continent name (e.g., "Africa")
Usage notes
Setting a field to type Geo > Continent in non-Google Analytics data source types will cause Geo charts using that field to display the error message, "Specified data cannot be rendered."
Geo chart zoom areas supported
World
Subcontinent
- Available in: Geo charts, Google Maps
- Encoding: 3-digit continent hierarchy code (e.g., "011" for Western Africa) or specify continent name (e.g., "Western Africa")
Usage notes
Subcontinent is only available in Google Analytics data sources for Geo charts. Setting a field to type Geo > Subcontinent in other data source types will cause Geo charts using that field to display the error message, "Specified data cannot be rendered."
Geo chart zoom areas supported
World
Country
- Available in: Geo charts, Google Maps
- Encoding: ISO 3166-1 alpha-2 code (e.g., "AU" for Australia), ISO-3166-1 alpha-3 code (e.g., "AUS" for Australia), 3-digit country code (e.g., "036" for Australia), or specify country by name (e.g., "France")
Usage notes
Geo chart zoom areas supported
World, Continent, Subcontinent
Country subdivision (1st level)
- Available in: Geo charts, Google Maps
- Encoding: ISO-3166-2 code (e.g., "US-AL" for Alabama, "BR-RJ" for Rio de Janeiro), US state FIPS code (e.g., "01" for Alabama), UK NUTS 1 code (e.g., "UKF" for East Midlands), or specify country subdivision name (e.g., "Alabama")
Usage notes
Country subdivision (1st level) corresponds, for example, to US states, Canadian provinces, French regions, Spanish autonomous communities, and Japanese prefectures. Geo chart don't support FIPS or NUTS codes.
Geo chart zoom areas supported
Country
Country subdivision (1st level) is not available for the following countries:
Country subdivision (1st level) excluded countries
- AC
- AI
- AQ
- AS
- AW
- AX
- BL
- BM
- BV
- CC
- CK
- CP
- CW
- CX
- DG
- EA
- EH
- FK
- FO
- GF
- GG
- GI
- GP
- GS
- GU
- HK
- HM
- IC
- IM
- IO
- JE
- KE
- KY
- MC
- MF
- MO
- MP
- MQ
- MS
- MT
- NC
- NF
- NU
- PF
- PM
- PN
- PR
- PS
- RE
- SG
- SJ
- SX
- TA
- TC
- TF
- TK
- TW
- UM
- VA
- VG
- VI
- WF
- WS
- XK
- YT
Country subdivision (2nd level)
- Available in: Google Maps
- Encoding: ISO-3166-2 code (e.g., "FR-75" for Paris), US county FIPS code (e.g., "01049" for De Kalb County), or specify country subdivision name (e.g., De Kalb County)
Usage notes
Country subdivision (2nd level) corresponds, for example, to US counties, French departments, and Italian and Spanish provinces.
Country subdivision (2nd level) is not available for the following countries:
Country subdivision (2nd level) excluded countries
- AC
- AI
- AQ
- AS
- AW
- AX
- BL
- BM
- BV
- CC
- CK
- CP
- CW
- CX
- DG
- EA
- EH
- FK
- FO
- GF
- GG
- GI
- GP
- GS
- GU
- HK
- HM
- IC
- IM
- IO
- JE
- KE
- KY
- MC
- MF
- MO
- MP
- MQ
- MS
- MT
- NC
- NF
- NU
- PF
- PM
- PN
- PR
- PS
- RE
- SG
- SJ
- SX
- TA
- TC
- TF
- TK
- TW
- UM
- VA
- VG
- VI
- WF
- WS
- XK
- YT
Designated market area
- Available in: Geo charts, Google Maps
- Encoding: Geographical targeting criteria ID (e.g., 200807), DMA name (e.g., San Francisco-Oakland-San Jose CA)
Usage notes
Designated market area is only available in Google Analytics data sources for Geo charts. Setting a field to type Geo > Designated market area in other data source types will cause Geo charts using that field to display the error message, "Specified data cannot be rendered."
Designated market areas are used to plot media markets . These geo field types are only available for the United States.
Geo chart zoom areas supported
Country, Region
City
- Available in: Geo charts, Google Maps
- Encoding: Geographical targeting criteria ID (e.g., 1006886), or specify the city by name (e.g., "Paris").
Usage notes
Geo charts plot the City field types with map markers, rather than shaded regions, with larger markers representing greater metric values than smaller markers as shown in the following image.
Geo chart zoom areas supported
World, Continent, Subcontinent, Country, Region
Because city names are not unique, you should use the Geo charts zoom area to narrow down the map area and avoid duplication.
Postal Code
- Available in: Google Maps
- Encoding: n/a
Usage notes
For bubble maps, Postal Code can be a US ZIP code (for example, 94043) or an international postal code (example: L4L 9H8). For filled area maps Postal Code can be a US ZIP code.
Address
- Available in: Google Maps (bubble map only)
- Encoding: n/a
Usage notes
For accuracy, addresses should be complete, for example: 1600 Amphitheatre Pkwy, Mountain View, CA 94043. For a partial address ("1600 Amphitheatre Pkwy"), Google Maps might not be able to resolve the city, region, or country.
Latitude Longitude
- Available in: Geo charts, Google Maps (bubble map only)
- Encoding: Comma separated latitude and longitude decimal values (e.g., "51.5074,-0.1278" specifies to London, England)
Usage notes
Geo chart zoom areas supported
World, Continent, Subcontinent, Country, Region