View sampled Google Analytics data in Looker Studio
Looker Studio uses the same sampling behavior as Google Analytics. If a chart in Looker Studio creates an ad hoc request for data in Google Analytics, standard sampling rules will come into play. The actual sampling rate is determined by Google Analytics at the time of the data request. You can't change this rate in Looker Studio.
Sampling and Google Analytics 360
Google Analytics 360 provides higher sampling rates than standard Analytics. Looker Studio supports these higher sampling rates for Google Analytics 360 users.
Limits of data sampling display in Looker Studio
Data sampling display in Looker Studio have the following limitations:
Looker Studio doesn't indicate if data from Google Analytics is sampled.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Hard to understand","hardToUnderstand","thumb-down"],["Incorrect information or sample code","incorrectInformationOrSampleCode","thumb-down"],["Missing the information/samples I need","missingTheInformationSamplesINeed","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-25 UTC."],[],[],null,["# Google Analytics 4 sampling\n\nGoogle Analytics applies sampling techniques to large data sets to improve the performance of its reports. [Learn more about Google Analytics 4 sampling.](https://support.google.com/analytics/answer/13331292)\n\nView sampled Google Analytics data in Looker Studio\n---------------------------------------------------\n\nLooker Studio uses the same sampling behavior as Google Analytics. If a chart in Looker Studio creates an ad hoc request for data in Google Analytics, standard sampling rules will come into play. The actual sampling rate is determined by Google Analytics at the time of the data request. You can't change this rate in Looker Studio.\n| **Note:** Including today's date may have sampling implications. If data appears to be sampled in Looker Studio but not in Google Analytics, make sure that you're comparing the exact same date range and consider removing today from the date range.\n\nSampling and Google Analytics 360\n---------------------------------\n\nGoogle Analytics 360 provides higher sampling rates than standard Analytics. Looker Studio supports these higher sampling rates for Google Analytics 360 users.\n\nLimits of data sampling display in Looker Studio\n------------------------------------------------\n\nData sampling display in Looker Studio have the following limitations:\n\n- Looker Studio doesn't indicate if data from Google Analytics is sampled."]]
