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If you've been accepted in the
Partner Advantage program and authorized in the
Sell Engagement Model, you can act as a reseller to resell products that are
offered by independent software vendors (ISVs).
If an ISV doesn't
enable reselling
of their products, you can't use Cloud Billing accounts linked to your
parent Cloud Billing account to purchase that ISV's products.
Private offer plans
ISVs can create private offer plans that enable you to create private offers for
your customers to buy the ISV's products. To contact an ISV and request a
private offer plan, see
Contact a Cloud Marketplace vendor in
the Cloud Marketplace customer documentation.
After an ISV has created a private offer plan, for it to take effect, you must
accept it in Partner Sales Console. After you've accepted the private offer
plan, you use Partner Sales Console to create private offers for your customers.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Hard to understand","hardToUnderstand","thumb-down"],["Incorrect information or sample code","incorrectInformationOrSampleCode","thumb-down"],["Missing the information/samples I need","missingTheInformationSamplesINeed","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-28 UTC."],[],[],null,["# Resell Cloud Marketplace products from ISVs\n\nIf you've been accepted in the\n[Partner Advantage program](/partners/become-a-partner) and authorized in the\nSell Engagement Model, you can act as a reseller to resell products that are\noffered by independent software vendors (ISVs).\n| **Note:** Not all available ISV products listed on Google Cloud Marketplace are eligible for reselling.\n\nIf an ISV doesn't\n[enable reselling](/marketplace/docs/partners/resell/set-up-reselling#enable-reselling)\nof their products, you can't use Cloud Billing accounts linked to your\nparent Cloud Billing account to purchase that ISV's products.\n| **Note:** As a reseller, you can't use your reseller Cloud Billing account to buy Cloud Marketplace products. To purchase products from Cloud Marketplace, you must use the resold customer Cloud Billing subaccounts that you set up for your customers. For more information, see [Get started: New Google Cloud resellers](https://support.google.com/channelservices/answer/10223784).\n\nPrivate offer plans\n-------------------\n\nISVs can create private offer plans that enable you to create private offers for\nyour customers to buy the ISV's products. To contact an ISV and request a\nprivate offer plan, see\n[Contact a Cloud Marketplace vendor](/marketplace/docs/contact-vendor) in\nthe Cloud Marketplace customer documentation.\n\nAfter an ISV has created a private offer plan, for it to take effect, you must\naccept it in Partner Sales Console. After you've accepted the private offer\nplan, you use Partner Sales Console to create private offers for your customers.\n\nNext steps\n----------\n\n- [Request a reseller discount from an ISV](/marketplace/docs/partners/resellers/request-incentive)\n for their Cloud Marketplace products.\n\n- [Process requests from customers](/marketplace/docs/partners/resellers/process-entitlement-transfers)\n to change details of their orders."]]
