Resell Cloud Marketplace products from ISVs

As a Google Cloud Marketplace reseller, you can resell Cloud Marketplace products offered by independent software vendors (ISVs) to your customers. To resell Cloud Marketplace products, you use the Partner Sales Console to do the following:

  • Accept private offer plans from ISVs, which let you create private offers for your customers to buy the ISVs' products. For more information, see Private offer plans for Cloud Marketplace resellers.
  • Create private offers for your customers to buy products offered by ISVs.
  • Manage your customers' orders of Cloud Marketplace products.

For more information about the Partner Sales Console, see the Partner Sales Console help center.

ISVs can offer discounts as incentives to partners who resell their Cloud Marketplace products. When a customer purchases products that you resell, they don't see the amount of any reseller discount that you receive from the ISV. For more information, see Request a reseller discount from an ISV.

If products listed on Google Cloud Marketplace aren't eligible for reselling, you can't resell them to your customers or use Cloud Billing accounts linked to your parent Cloud Billing account to purchase them. For a product to be eligible for reselling, the ISV offering the product must turn on reselling for their products. For more information, see Turn on reselling for your products.

Requirements

To resell Cloud Marketplace products, you must meet the following requirements:

  • You've been accepted in the Google Cloud Partner Advantage program. For more information, see Join Partner Advantage.
  • You're authorized in Partner Advantage's Sell engagement model.

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