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If you
resell Cloud Marketplace products, you
might see requests from customers to transfer their orders of
Cloud Marketplace products in one of the following ways:
Changing an active direct order to go through you as a reseller.
Changing an active order with you into a direct order through
Cloud Marketplace.
Changing which reseller an active order goes through.
For a customer's entitlement transfer request to succeed, it must be approved by
all of the following parties:
The customer who's requesting the entitlement transfer.
The independent software vendor (ISV) selling their products through
Cloud Marketplace.
You, and any other involved resellers.
Overview
The following sequence describes how a customer entitlement transfer request
works:
Your customer tells you, or the ISV offering the product that they've
ordered, that they want to transfer an order in one of the following ways:
Changing an active direct order to go through you as a reseller.
Changing an active order with you into a direct order through
Cloud Marketplace.
Changing which reseller an active order goes through.
If the customer contacts you to request an entitlement transfer instead of
contacting the ISV for the product being transferred, we recommend that you
tell them to ask the ISV to create the entitlement transfer request.
After all involved parties have approved the entitlement transfer, Google
completes processing the transfer, moving the entitlements as requested.
After the entitlement transfer is complete, Google sends you an email to let
you know that the transfer completed successfully.
Approve an entitlement transfer for a customer
After Google processes the customer's entitlement transfer request, Google sends
you an email confirming details of the entitlement transfer and requesting that
you reply to the email to approve the transfer. For the transfer to proceed, you
must reply to the email with your approval of the transfer request.
After all of the entities involved have replied to approve the transfer, the
transfer proceeds.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Hard to understand","hardToUnderstand","thumb-down"],["Incorrect information or sample code","incorrectInformationOrSampleCode","thumb-down"],["Missing the information/samples I need","missingTheInformationSamplesINeed","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-28 UTC."],[],[],null,["# Process customer entitlement transfer requests\n\nIf you\n[resell Cloud Marketplace products](/marketplace/docs/partners/resell), you\nmight see requests from customers to transfer their orders of\nCloud Marketplace products in one of the following ways:\n\n- Changing an active direct order to go through you as a reseller.\n\n- Changing an active order with you into a direct order through\n Cloud Marketplace.\n\n- Changing which reseller an active order goes through.\n\nFor a customer's entitlement transfer request to succeed, it must be approved by\nall of the following parties:\n\n- The **customer** who's requesting the entitlement transfer.\n\n- The **independent software vendor (ISV)** selling their products through\n Cloud Marketplace.\n\n- **You** , and any other involved **resellers**.\n\nOverview\n--------\n\nThe following sequence describes how a customer entitlement transfer request\nworks:\n\n1. Your customer tells you, or the ISV offering the product that they've\n ordered, that they want to transfer an order in one of the following ways:\n\n - Changing an active direct order to go through you as a reseller.\n\n - Changing an active order with you into a direct order through\n Cloud Marketplace.\n\n - Changing which reseller an active order goes through.\n\n If the customer contacts you to request an entitlement transfer instead of\n contacting the ISV for the product being transferred, we recommend that you\n tell them to ask the ISV to create the entitlement transfer request.\n2. The ISV for the product being transferred\n [uses Partner Support Desk to request an entitlement transfer](/marketplace/docs/partners/resell/request-entitlement-transfers)\n for the customer.\n\n3. Google processes the entitlement transfer request internally.\n\n4. Google sends emails confirming details of the entitlement transfer to all\n involved parties.\n\n5. Each involved party responds to the email to\n [approve the entitlement transfer](#approve-transfer).\n\n6. After all involved parties have approved the entitlement transfer, Google\n completes processing the transfer, moving the entitlements as requested.\n\n7. After the entitlement transfer is complete, Google sends you an email to let\n you know that the transfer completed successfully.\n\nApprove an entitlement transfer for a customer\n----------------------------------------------\n\nAfter Google processes the customer's entitlement transfer request, Google sends\nyou an email confirming details of the entitlement transfer and requesting that\nyou reply to the email to approve the transfer. For the transfer to proceed, you\nmust reply to the email with your approval of the transfer request.\n\nAfter all of the entities involved have replied to approve the transfer, the\ntransfer proceeds."]]
