After you've
generated the URL
for your offer, you must send the offer to the customer to view and purchase.
A customer can purchase an offer only once.
When you email your offer to your customer, consider guiding them through the
process:
Verify that the customer has the correct IAM permissions for the
Cloud Billing account that you included in the offer. To view and purchase
the offer, the customer must have:
The Billing User (roles/billing.user) AND Consumer Procurement Order
Administrator (roles/consumerprocurement.orderAdmin) roles.
If your customer or your contact with your customer needs access, you should
recommend that they reach out to an Organization Administrator or Billing
Administrator.
In your email, include the documentation
Accept a private offer,
which explains the process for Cloud Marketplace customers.
Example letter to a customer
The following example follows best practices for sending a private offer to a
Cloud Marketplace customer:
Dear Customer Name,
Thank you for working with Organization Name. Below, please find the private
offer for Product Name in Google Cloud:
URL of Private Offer
Please note that you can purchase this offer only once.
To view and purchase the offer, you must have specific IAM
permissions for the associated Cloud Billing account. For details on
requirements and how to accept the offer, see the Google Cloud Marketplace
documentation for
accepting a private offer.
For additional support, you can also reach out to a Google Cloud
Customer Engineer.
Please let us know if you have any questions about the offer. We look forward
to working with you.
To view the status of your private offer, or to take actions such as
downloading the offer as a PDF or cancelling it before acceptance, visit
Manage your customers' private offers.
If you want to be able to configure future private offers to start on
specific dates, consider
turning on auto-approval
for your SaaS products.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Hard to understand","hardToUnderstand","thumb-down"],["Incorrect information or sample code","incorrectInformationOrSampleCode","thumb-down"],["Missing the information/samples I need","missingTheInformationSamplesINeed","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-28 UTC."],[],[],null,["# Send a private offer to a customer\n\nThis article describes how to send a private offer that you\n[created in Producer Portal](/marketplace/docs/partners/offers/create-private-offers)\nto a customer.\n\nBefore you begin\n----------------\n\nBefore you send your offer to a customer, you must have completed the following\nsteps in Producer Portal:\n\n1. [Create a new offer](/marketplace/docs/partners/offers/create-private-offers).\n\n2. [Add customer and product details](/marketplace/docs/partners/offers/add-offer-details)\n to the offer.\n\n3. [Set up pricing](/marketplace/docs/partners/offers/set-up-pricing-model)\n for your offer.\n\n4. [Specify the legal terms](/marketplace/docs/partners/offers/select-eula) for\n your offer.\n\n5. [Review and publish](/marketplace/docs/partners/offers/review-offer) your\n offer.\n\nSend your offer to your customer\n--------------------------------\n\n| **Note:** If your offer's status is `Pending Google Approval`, Cloud Marketplace sends the offer to the customer automatically after Google approves it.\n\nAfter you've\n[generated the URL](/marketplace/docs/partners/offers/review-offer#publish-offer)\nfor your offer, you must send the offer to the customer to view and purchase.\nA customer can purchase an offer only once.\n| **Note:** If you're offering a SaaS product, you must also [approve the accepted offer](/marketplace/docs/partners/offers/approve-offer) after the customer completes their purchase.\n\nWhen you email your offer to your customer, consider guiding them through the\nprocess:\n\n- Verify that the customer has the correct IAM permissions for the\n Cloud Billing account that you included in the offer. To view and purchase\n the offer, the customer must have:\n\n - The\n [Billing Administrator](/billing/docs/how-to/billing-access#overview-of-cloud-billing-roles-in-cloud-iam)\n (`roles/billing.admin`) role *OR*\n\n - The Billing User (`roles/billing.user`) *AND* Consumer Procurement Order\n Administrator (`roles/consumerprocurement.orderAdmin`) roles.\n\n If your customer or your contact with your customer needs access, you should\n recommend that they reach out to an Organization Administrator or Billing\n Administrator.\n- In your email, include the documentation\n [Accept a private offer](/marketplace/docs/offers/accepting-private-offer),\n which explains the process for Cloud Marketplace customers.\n\n### Example letter to a customer\n\nThe following example follows best practices for sending a private offer to a\nCloud Marketplace customer:\n\u003e Dear *Customer Name*,\n\u003e\n\u003e Thank you for working with *Organization Name* . Below, please find the private\n\u003e offer for *Product Name* in Google Cloud:\n\u003e\n\u003e *URL of Private Offer*\n\u003e\n\u003e Please note that you can purchase this offer only once.\n\u003e\n\u003e To view and purchase the offer, you must have specific IAM\n\u003e permissions for the associated Cloud Billing account. For details on\n\u003e requirements and how to accept the offer, see the Google Cloud Marketplace\n\u003e documentation for\n\u003e [accepting a private offer](/marketplace/docs/offers/accepting-private-offer).\n\u003e For additional support, you can also reach out to a Google Cloud\n\u003e Customer Engineer.\n\u003e\n\u003e Please let us know if you have any questions about the offer. We look forward\n\u003e to working with you.\n\u003e\n\u003e Sincerely,\n\u003e\n\u003e *Signature*\n\nWhat's next\n-----------\n\n- After your customer accepts the private offer, you must\n [approve the accepted offer](/marketplace/docs/partners/offers/approve-offer).\n\n- To view the status of your private offer, or to take actions such as\n downloading the offer as a PDF or cancelling it before acceptance, visit\n [Manage your customers' private offers](/marketplace/docs/partners/offers/manage-private-offers).\n\n- If you want to be able to configure future private offers to start on\n specific dates, consider\n [turning on auto-approval](/marketplace/docs/partners/offers/automatic-approval)\n for your SaaS products."]]