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You can set up private offer plans, with included reseller discounts, to allow
resellers to independently create private offers and transact with their
customers.
Scope
You can configure a private offer plan to be one of the following:
Single use. The reseller can use this plan to create one private offer
for one specific customer.
Multi-use. The reseller can use this plan to create one or more private
offers, to resell your products to one or more of their customers.
Before you begin
Verify that you've
turned on reselling for your published products.
If you don't turn on reselling, resellers can't use Cloud Billing
accounts linked to their reseller Google Cloud account to purchase
your Cloud Marketplace products.
Verify with the reseller the Cloud Billing account or subaccount
that you want to configure the private offer plan to apply to.
Configure a private offer plan
To create a private offer plan, complete the following steps:
In the Google Cloud console, go to Producer Portal's
Reseller private offer plan page.
Click Create plan.
After you've created the plan, you must enter your plan details.
Configure plan details
To configure your plan details in Producer Portal, select your plan and complete
the following steps:
Under Plan details, under Name, enter a name for the private offer
plan.
Under Scope, select whether you want to create a single use plan or a
multi-use plan. For details, see Scope, earlier on this page.
Under Duration, enter a start and end date for the plan.
Under Billing account information, enter the information for the
Cloud Billing account or subaccount that you want to configure the
plan to apply to. For single use plans, this is the Cloud Billing
subaccount for the resold customer. For multi-use plans, this is the
Cloud Billing account for the reseller.
Optionally, enter your contact information to share it with the reseller. The
customer doesn't see contact information that you provide.
Under Authorization acceptance due date, enter the due date for the
reseller to authorize their acceptance of the plan.
Click Save.
Configure payment details
To configure your plan's payment details in Producer Portal, select your plan
and complete the following steps:
Under Product and pricing, under Product and plan, specify the
product that you want the private offer plan to apply to, and also the
pricing plan for the product.
The details of any fees or commitments for offers created according to
this plan.
Under Reseller discount, specify the fixed reseller discount for this
plan. If you don't want to include a reseller discount, enter a value of 0.
For more information about reseller discounts, see
Reseller discounts.
Under Offer duration, enter the duration for offers created according to
this plan.
Click Save.
Specify legal terms
After you've configured the plan details and payment details for your plan,
under Legal terms, select which end user license agreement (EULA) you want
to apply to offers created under this plan.
Last steps
After you've configured the plan details and payment details for your plan,
complete the following steps:
Under Legal terms, select which end user license agreement (EULA) you
want to apply to offers created under this plan.
Review the details of the reseller private offer plan, and then click
Create.
Review the information in the menu that appears, and then click Confirm
to confirm your acceptance.
After the reseller confirms their acceptance of the private offer plan, Google
provisions the plan, and then sends you an email confirming that the plan has
been accepted.
Cancel an existing private offer plan
To cancel an existing private offer plan:
In the Google Cloud console, go to Producer Portal's
Reseller private offer plan page.
Find the private offer plan that you want to cancel, and click to cancel it.
In the window that appears, enter your reason for cancellation, and then
click Cancel plan.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Hard to understand","hardToUnderstand","thumb-down"],["Incorrect information or sample code","incorrectInformationOrSampleCode","thumb-down"],["Missing the information/samples I need","missingTheInformationSamplesINeed","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-28 UTC."],[],[],null,["# Configure a private offer plan\n\nYou can set up *private offer plans*, with included reseller discounts, to allow\nresellers to independently create private offers and transact with their\ncustomers.\n\nScope\n-----\n\nYou can configure a private offer plan to be one of the following:\n\n- **Single use**. The reseller can use this plan to create one private offer\n for one specific customer.\n\n- **Multi-use**. The reseller can use this plan to create one or more private\n offers, to resell your products to one or more of their customers.\n\nBefore you begin\n----------------\n\n- Verify that you've\n [turned on reselling for your published products](/marketplace/docs/partners/resell/set-up-reselling).\n If you don't turn on reselling, resellers can't use Cloud Billing\n accounts linked to their reseller Google Cloud account to purchase\n your Cloud Marketplace products.\n\n- Verify that you've\n [configured access control for viewing, creating, and managing reseller discounts in Producer Portal](/marketplace/docs/partners/access-control#reseller-discounts).\n\n- Verify with the reseller the Cloud Billing account or subaccount\n that you want to configure the private offer plan to apply to.\n\nConfigure a private offer plan\n------------------------------\n\nTo create a private offer plan, complete the following steps:\n\n1. In the Google Cloud console, go to Producer Portal's\n **Reseller private offer plan** page.\n\n2. Click **Create plan**.\n\nAfter you've created the plan, you must enter your plan details.\n\n### Configure plan details\n\nTo configure your plan details in Producer Portal, select your plan and complete\nthe following steps:\n\n1. Under **Plan details** , under **Name**, enter a name for the private offer\n plan.\n\n2. Under **Scope** , select whether you want to create a single use plan or a\n multi-use plan. For details, see [Scope](#scope), earlier on this page.\n\n3. Under **Duration**, enter a start and end date for the plan.\n\n4. Under **Billing account information**, enter the information for the\n Cloud Billing account or subaccount that you want to configure the\n plan to apply to. For single use plans, this is the Cloud Billing\n subaccount for the resold customer. For multi-use plans, this is the\n Cloud Billing account for the reseller.\n\n | **Note:** If you've already configured a reseller discount for the reseller involved, Cloud Marketplace recognizes this, and displays the amount of the discount.\n5. Optionally, enter your contact information to share it with the reseller. The\n customer doesn't see contact information that you provide.\n\n6. Under **Authorization acceptance due date**, enter the due date for the\n reseller to authorize their acceptance of the plan.\n\n7. Click **Save**.\n\n### Configure payment details\n\nTo configure your plan's payment details in Producer Portal, select your plan\nand complete the following steps:\n\n1. Under **Product and pricing** , under **Product and plan**, specify the\n product that you want the private offer plan to apply to, and also the\n pricing plan for the product.\n\n2. Under **Pricing model** , select the pricing model for the plan. For more\n details, see\n [Pricing models for private offers](/marketplace/docs/partners/offers/select-pricing-model).\n\n3. Under **Pricing and discount** , click **Configure**.\n\n4. In the tab that appears, under **Pricing and discount**, enter the details\n for how you want the reseller to be charged under this plan. This includes:\n\n - The [billing frequency](/marketplace/docs/partners/offers/select-payment-schedule) for offers created according to this plan.\n - The details of any fees or commitments for offers created according to this plan.\n5. Under **Reseller discount** , specify the fixed reseller discount for this\n plan. If you don't want to include a reseller discount, enter a value of `0`.\n For more information about reseller discounts, see\n [Reseller discounts](/marketplace/docs/partners/resell/reseller-incentives).\n\n6. Under **Offer duration**, enter the duration for offers created according to\n this plan.\n\n7. Click **Save**.\n\n### Specify legal terms\n\nAfter you've configured the plan details and payment details for your plan,\nunder **Legal terms**, select which end user license agreement (EULA) you want\nto apply to offers created under this plan.\n\n### Last steps\n\nAfter you've configured the plan details and payment details for your plan,\ncomplete the following steps:\n\n1. Under **Legal terms**, select which end user license agreement (EULA) you\n want to apply to offers created under this plan.\n\n2. Review the details of the reseller private offer plan, and then click\n **Create**.\n\n3. Review the information in the menu that appears, and then click **Confirm**\n to confirm your acceptance.\n\nAfter the reseller confirms their acceptance of the private offer plan, Google\nprovisions the plan, and then sends you an email confirming that the plan has\nbeen accepted.\n\nCancel an existing private offer plan\n-------------------------------------\n\nTo cancel an existing private offer plan:\n\n1. In the Google Cloud console, go to Producer Portal's\n **Reseller private offer plan** page.\n\n2. Find the private offer plan that you want to cancel, and click to cancel it.\n\n3. In the window that appears, enter your reason for cancellation, and then\n click **Cancel plan**."]]
