You can set up private offer plans, with included reseller discounts, to allow resellers to independently create private offers and transact with their customers.
Scope
You can configure a private offer plan to be one of the following:
Single use. The reseller can use this plan to create one private offer for one specific customer.
Multi-use. The reseller can use this plan to create one or more private offers, to resell your products to one or more of their customers.
Before you begin
Verify that you've turned on reselling for your published products. If you don't turn on reselling, resellers can't use Cloud Billing accounts linked to their reseller Google Cloud account to purchase your Cloud Marketplace products.
Verify that you've configured access control for viewing, creating, and managing reseller discounts in Producer Portal.
Verify with the reseller the Cloud Billing account or subaccount that you want to configure the private offer plan to apply to.
Configure a private offer plan
To create a private offer plan, complete the following steps:
In the Google Cloud console, go to Producer Portal's Reseller private offer plan page.
Click Create plan.
After you've created the plan, you must enter your plan details.
Configure plan details
To configure your plan details in Producer Portal, select your plan and complete the following steps:
Under Plan details, under Name, enter a name for the private offer plan.
Under Scope, select whether you want to create a single use plan or a multi-use plan. For details, see Scope, earlier on this page.
Under Duration, enter a start and end date for the plan.
Under Billing account information, enter the information for the Cloud Billing account or subaccount that you want to configure the plan to apply to. For single use plans, this is the Cloud Billing subaccount for the resold customer. For multi-use plans, this is the Cloud Billing account for the reseller.
Optionally, enter your contact information to share it with the reseller. The customer doesn't see contact information that you provide.
Under Authorization acceptance due date, enter the due date for the reseller to authorize their acceptance of the plan.
Click Save.
Configure payment details
To configure your plan's payment details in Producer Portal, select your plan and complete the following steps:
Under Product and pricing, under Product and plan, specify the product that you want the private offer plan to apply to, and also the pricing plan for the product.
Under Pricing model, select the pricing model for the plan. For more details, see Pricing models for private offers.
Under Pricing and discount, click Configure.
In the tab that appears, under Pricing and discount, enter the details for how you want the reseller to be charged under this plan. This includes:
- The billing frequency for offers created according to this plan.
- The details of any fees or commitments for offers created according to this plan.
Under Reseller discount, specify the fixed reseller discount for this plan. If you don't want to include a reseller discount, enter a value of
0. For more information about reseller discounts, see Reseller discounts.Under Offer duration, enter the duration for offers created according to this plan.
Click Save.
Specify legal terms
After you've configured the plan details and payment details for your plan, under Legal terms, select which end user license agreement (EULA) you want to apply to offers created under this plan.
Last steps
After you've configured the plan details and payment details for your plan, complete the following steps:
Under Legal terms, select which end user license agreement (EULA) you want to apply to offers created under this plan.
Review the details of the reseller private offer plan, and then click Create.
Review the information in the menu that appears, and then click Confirm to confirm your acceptance.
After the reseller confirms their acceptance of the private offer plan, Google provisions the plan, and then sends you an email confirming that the plan has been accepted.
Cancel an existing private offer plan
To cancel an existing private offer plan:
In the Google Cloud console, go to Producer Portal's Reseller private offer plan page.
Find the private offer plan that you want to cancel, and click to cancel it.
In the window that appears, enter your reason for cancellation, and then click Cancel plan.