Stay organized with collections
Save and categorize content based on your preferences.
You can offer discounts as incentives to partners who resell your
Cloud Marketplace products. This document describes the following:
How Cloud Marketplace applies reseller discounts.
How to configure reseller discounts for Cloud Marketplace.
Reseller discounts
You can include a reseller discount for a specific product when you create a
private offer plan. This private offer plan can be single use, for a single
resold customer purchasing a single product one time, or it can be multi-use,
for multiple customers purchasing a product from a single reseller. For steps to
create a reseller private offer plan with an included reseller discount, see
Configure a reseller private offer plan.
You can also separately configure a reseller discount to apply to all purchases
of your products by a resold customer that meet the following conditions:
The reseller or their customer makes the purchases through their linked
Cloud Billing resold customer subaccount.
The discount was active at the time that the offer was accepted (for
commitments and flat fees) or at the time that usage was invoiced (for
usage-based charges).
When Google
calculates billing and payments,
we apply the discount to the total purchase amount before computing the revenue
share. For more information about how the discount affects revenue share, view
the example discount calculation that follows on this
page.
When a customer purchases your product from a reseller, they don't see the
amount of the discount that the reseller receives.
Before you begin
Verify that you've
turned on reselling for your published products.
If you don't turn on reselling, resellers can't use Cloud Billing
accounts linked to their reseller Google Cloud account to purchase
your Cloud Marketplace products.
Verify with the reseller which Cloud Billing account you should
configure the discount to apply to. The Cloud Billing account must
be a resold customer subaccount.
To configure a reseller discount that applies to all purchases of your products
by a resold customer, complete the following steps:
In the Google Cloud console, go to Producer Portal's Reseller discounts page.
In the dropdown menu, select your Google Cloud organization.
If your Google Cloud organization has multiple Cloud Billing
accounts associated with it, select the account that you want to use to
create the reseller discount.
Click Configure reseller discount.
In the form that appears, enter the Cloud Billing account
information that the reseller provided to you.
Specify the following details:
The percentage amount of the discount that you want to apply.
The start date for the discount.
Optionally, a scheduled end date for the discount. If you don't specify a
scheduled end date, the discount continues until you cancel it.
Optionally, additional information for your reference. The reseller and
their customer can't see this information.
Click Create.
After Google processes your request to configure the discount,
Cloud Marketplace sends the reseller a notification in Partner Sales
Console with details of the discount that you requested. To confirm
acceptance of the discount, the reseller must accept the discount in Partner
Sales Console before the discount's start date.
After the reseller confirms their acceptance of the discount, Google
provisions the discount, and then sends you an email confirming that the
discount has been provisioned. While the discount is provisioned immediately,
it doesn't take effect until the start date that you specified.
Update an existing reseller discount
Reseller discounts can be created as part of a private offer plan, or they can
be configured separately. To make changes to an existing reseller discount
(which was not set up as part of a private offer plan), complete the following
steps:
Cancel the existing reseller discount.
Follow the same steps that you followed when you
initially configured the discount for that reseller.
Example discount calculation
The following example illustrates how a reseller discount affects the amount
disbursed to you. In this example, you're selling a product for $100, and you've
set up a 10% discount for customers of a reseller. The following table shows how
disbursement is calculated when a customer of that reseller purchases your
product:
Description
Amount
Remaining amount
to be disbursed
to you
Product list price or private offer
price
You specify this for your product or
offer.
$100
$100
Reseller program discount
This is $10, because that's 10% of $100.
-$10
$90
Revenue share paid to Google
For this example, we're assuming a 3%
revenue share.
-$2.70
$87.30
Net amount disbursed to you
$87.30
In this example, the reseller pays $90, discounted 10% from $100, and you
receive $87.30, applying Google's revenue share only to the amount that the
reseller paid.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Hard to understand","hardToUnderstand","thumb-down"],["Incorrect information or sample code","incorrectInformationOrSampleCode","thumb-down"],["Missing the information/samples I need","missingTheInformationSamplesINeed","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-28 UTC."],[],[],null,["# Configure discounts for resellers\n\nYou can offer discounts as incentives to partners who resell your\nCloud Marketplace products. This document describes the following:\n\n- How Cloud Marketplace applies reseller discounts.\n- How to configure reseller discounts for Cloud Marketplace.\n\nReseller discounts\n------------------\n\n| **Caution:** Starting on May 20, 2024, Cloud Marketplace applies reseller discounts differently for some pricing models. For details, see [Changes to reseller discounts](/marketplace/docs/partners/migrations/reseller-discount-changes).\n\nYou can include a reseller discount for a specific product when you create a\nprivate offer plan. This private offer plan can be *single use* , for a single\nresold customer purchasing a single product one time, or it can be *multi-use* ,\nfor multiple customers purchasing a product from a single reseller. For steps to\ncreate a reseller private offer plan with an included reseller discount, see\n[Configure a reseller private offer plan](/marketplace/docs/partners/resell/reseller-private-offer-plans#configure-private-offer-plan).\n\nYou can also separately configure a reseller discount to apply to all purchases\nof your products by a resold customer that meet the following conditions:\n\n- The reseller or their customer makes the purchases through their linked\n Cloud Billing resold customer subaccount.\n\n- The discount was active at the time that the offer was accepted (for\n commitments and flat fees) or at the time that usage was invoiced (for\n usage-based charges).\n\n| **Note:** Before May 20, 2024, if you configured a discount for a customer who previously purchased other products from you without a discount, all of their previous purchases of your products that were still active when the discount took effect had the discount applied to them for the duration that the discount is active.\n| **Caution:** Starting on May 20, 2024, for some pricing models, Cloud Marketplace doesn't apply new or updated discounts to previous purchases that are still active unless you amend or renew those purchases. For details, see [Changes to reseller discounts](/marketplace/docs/partners/migrations/reseller-discount-changes).\n\nWhen Google\n[calculates billing and payments](/marketplace/docs/partners/receive-payments#overview_of_customer_billing),\nwe apply the discount to the total purchase amount before computing the revenue\nshare. For more information about how the discount affects revenue share, view\nthe [example discount calculation](#example-calculation) that follows on this\npage.\n\nWhen a customer purchases your product from a reseller, they don't see the\namount of the discount that the reseller receives.\n\nBefore you begin\n----------------\n\n- Verify that you've\n [turned on reselling for your published products](/marketplace/docs/partners/resell/set-up-reselling).\n If you don't turn on reselling, resellers can't use Cloud Billing\n accounts linked to their reseller Google Cloud account to purchase\n your Cloud Marketplace products.\n\n- Verify that you've\n [configured access control for viewing, creating, and managing reseller discounts in Producer Portal](/marketplace/docs/partners/access-control#reseller-discounts).\n\n- Verify with the reseller which Cloud Billing account you should\n configure the discount to apply to. The Cloud Billing account must\n be a resold customer subaccount.\n\nConfigure a discount\n--------------------\n\nTo create a reseller private offer plan with an included reseller discount, see\n[Configure a reseller private offer plan](/marketplace/docs/partners/resell/reseller-private-offer-plans#configure-private-offer-plan).\n\nTo configure a reseller discount that applies to all purchases of your products\nby a resold customer, complete the following steps:\n\n1. In the Google Cloud console, go to Producer Portal's **Reseller discounts** page.\n\n2. In the dropdown menu, select your Google Cloud organization.\n\n3. If your Google Cloud organization has multiple Cloud Billing\n accounts associated with it, select the account that you want to use to\n create the reseller discount.\n\n4. Click **Configure reseller discount**.\n\n5. In the form that appears, enter the Cloud Billing account\n information that the reseller provided to you.\n\n6. Specify the following details:\n\n - The percentage amount of the discount that you want to apply.\n\n - The start date for the discount.\n\n - Optionally, a scheduled end date for the discount. If you don't specify a\n scheduled end date, the discount continues until you cancel it.\n\n - Optionally, additional information for your reference. The reseller and\n their customer can't see this information.\n\n7. Click **Create**.\n\n8. After Google processes your request to configure the discount,\n Cloud Marketplace sends the reseller a notification in Partner Sales\n Console with details of the discount that you requested. To confirm\n acceptance of the discount, the reseller must accept the discount in Partner\n Sales Console before the discount's start date.\n\n | **Note:** If you want to configure a discount for a reseller, and the reseller either declines the discount or doesn't accept it before its start date, then you must [follow these same steps](#configure-discount) to submit a new discount configuration request.\n9. After the reseller confirms their acceptance of the discount, Google\n provisions the discount, and then sends you an email confirming that the\n discount has been provisioned. While the discount is provisioned immediately,\n it doesn't take effect until the start date that you specified.\n\n | **Note:** If the reseller accepts the discount *on* the start date that you specified, the discount doesn't take effect until the following day. For example, if you request a discount on Monday with a start date of Wednesday, and the reseller accepts the discount on Tuesday, the discount takes effect starting on Wednesday, the start date that you specified. However, if you request the discount on Monday with a start date of Wednesday, and the reseller accepts the discount on Wednesday (the start date that you specified), the discount takes effect starting on Thursday, the day after the start date that you specified.\n\nUpdate an existing reseller discount\n------------------------------------\n\nReseller discounts can be created as part of a private offer plan, or they can\nbe configured separately. To make changes to an existing reseller discount\n(which was not set up as part of a private offer plan), complete the following\nsteps:\n\n1. Cancel the existing reseller discount.\n\n2. [Follow the same steps](#configure-discount) that you followed when you\n initially configured the discount for that reseller.\n\nExample discount calculation\n----------------------------\n\n| **Caution:** Starting on May 20, 2024, Cloud Marketplace applies reseller discounts differently for some pricing models. For details, see [Changes to reseller discounts](/marketplace/docs/partners/migrations/reseller-discount-changes).\n\nThe following example illustrates how a reseller discount affects the amount\ndisbursed to you. In this example, you're selling a product for $100, and you've\nset up a 10% discount for customers of a reseller. The following table shows how\ndisbursement is calculated when a customer of that reseller purchases your\nproduct:\n\nIn this example, the reseller pays $90, discounted 10% from $100, and you\nreceive $87.30, applying Google's revenue share only to the amount that the\nreseller paid."]]