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With Cloud Marketplace Private Offers, you can create a custom offer
for a Kubernetes app, software as a service (SaaS) product, or virtual machine
(VM) image for a specific customer. The offer enables your customer to purchase
your Cloud Marketplace product at a discount.
When the customer opens their offer, they're taken to a purchase page on
Cloud Marketplace. The customer confirms the purchase, and signs up for
your product. After they sign up, they use your product as if they signed up for
a plan directly through Cloud Marketplace. If a customer is already paying
for your product using a public plan, they convert to the private offer pricing
as soon as the offer contract starts.
For VM products, the customer can deploy or configure the VM. Usage is
discounted for the existing and new VM instances as soon as the offer contract
starts.
For Kubernetes apps, usage is discounted for existing and new Kubernetes apps
as soon as the offer contract starts.
Overview of Private Offers capabilities
Private Offers gives you the following capabilities:
You can create offers for SaaS, VM, and Kubernetes products.
You can offer discounts on usage and flat fee (SaaS) pricing models.
You can support installment-based prepay or monthly payment schedules.
Offers that you send with Private Offers must meet the following requirements:
Your private offer must not contain any services or fees that aren't
previously-approved offerings listed on Cloud Marketplace, or that
aren't supported by the
Marketplace Vendor Agreement.
Your private offer must be complete and accurate to the services and terms
being sold to the customer.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Hard to understand","hardToUnderstand","thumb-down"],["Incorrect information or sample code","incorrectInformationOrSampleCode","thumb-down"],["Missing the information/samples I need","missingTheInformationSamplesINeed","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-28 UTC."],[],[],null,["# Discover Private Offers\n\nWith Cloud Marketplace Private Offers, you can create a custom offer\nfor a Kubernetes app, software as a service (SaaS) product, or virtual machine\n(VM) image for a specific customer. The offer enables your customer to purchase\nyour Cloud Marketplace product at a discount.\n\nWhen the customer opens their offer, they're taken to a purchase page on\nCloud Marketplace. The customer confirms the purchase, and signs up for\nyour product. After they sign up, they use your product as if they signed up for\na plan directly through Cloud Marketplace. If a customer is already paying\nfor your product using a public plan, they convert to the private offer pricing\nas soon as the offer contract starts.\n\nFor VM products, the customer can deploy or configure the VM. Usage is\ndiscounted for the existing and new VM instances as soon as the offer contract\nstarts.\n\nFor Kubernetes apps, usage is discounted for existing and new Kubernetes apps\nas soon as the offer contract starts.\n| **Note:** All private offers created for Cloud Marketplace products must adhere to the Cloud Marketplace [listing requirements](/marketplace/docs/partners/get-started#requirements_for_your_organization), including all applicable product-specific requirements.\n\nOverview of Private Offers capabilities\n---------------------------------------\n\nPrivate Offers gives you the following capabilities:\n\n- You can create offers for SaaS, VM, and Kubernetes products.\n\n- You can offer discounts on usage and flat fee (SaaS) pricing models.\n\n- You can support installment-based prepay or monthly payment schedules.\n\n- You can set up\n [automatic offer approvals and scheduled start dates](/marketplace/docs/partners/offers/automatic-approval)\n for new offers or amendments to offers.\n\nPrivate Offer requirements\n--------------------------\n\nOffers that you send with Private Offers must meet the following requirements:\n\n- Your private offer must not contain any services or fees that aren't\n previously-approved offerings listed on Cloud Marketplace, or that\n aren't supported by the\n [Marketplace Vendor Agreement](/terms/marketplace-vendor-agreement).\n\n- Your private offer must be complete and accurate to the services and terms\n being sold to the customer.\n\nWhat's next\n-----------\n\n- Choose your\n [private offer pricing](/marketplace/docs/partners/offers/private-offer-pricing).\n\n- [Create a private offer](/marketplace/docs/partners/offers/create-private-offers)\n for a specific customer."]]