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Independent software vendors (ISVs) can offer discounts as incentives to
partners like you who resell their Cloud Marketplace products. This in turn
enables you to offer discounts on their products to your customers.
When an ISV configures a discount, that discount applies to all purchases of
their organization's products from Cloud Marketplace that meet all of
these conditions:
You or your resold customer make the purchases through a resold customer
subaccount linked to your Cloud Billing account.
The purchases are invoiced during the duration that the discount is active.
When a customer purchases products that you resell, they don't see the amount of
any reseller discount that you receive from the ISV.
Overview
The following sequence describes how a reseller discount is provisioned:
As a reseller, you can't submit discount provisioning requests for products
from ISVs. If you want a reseller discount on an ISV's Cloud Marketplace
products, you must first contact the ISV to negotiate the discount. After you
agree on a discount, the ISV submits the discount provisioning request form.
For steps to contact an ISV to request a discount, see
Contact a Cloud Marketplace vendor
in the Cloud Marketplace customer documentation.
After Google processes the provisioning request, Cloud Marketplace sends
you a notification in Partner Sales Console. You must accept the reseller
discount in Partner Sales Console for the discount to take effect. For more
information about Partner Sales Console, visit
About Google Cloud resale.
After you confirm your acceptance of the discount, Google provisions the
discount, and then sends an email to the ISV, confirming that the discount
has been provisioned.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Hard to understand","hardToUnderstand","thumb-down"],["Incorrect information or sample code","incorrectInformationOrSampleCode","thumb-down"],["Missing the information/samples I need","missingTheInformationSamplesINeed","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-28 UTC."],[],[],null,["# Request a reseller discount from an ISV\n\nIndependent software vendors (ISVs) can offer discounts as incentives to\npartners like you who resell their Cloud Marketplace products. This in turn\nenables you to offer discounts on their products to your customers.\n\nWhen an ISV configures a discount, that discount applies to all purchases of\ntheir organization's products from Cloud Marketplace that meet all of\nthese conditions:\n\n- You or your resold customer make the purchases through a resold customer\n subaccount linked to your Cloud Billing account.\n\n- The purchases are invoiced during the duration that the discount is active.\n\nWhen a customer purchases products that you resell, they don't see the amount of\nany reseller discount that you receive from the ISV.\n\nOverview\n--------\n\nThe following sequence describes how a reseller discount is provisioned:\n\n1. The ISV\n [submits a discount provisioning request](/marketplace/docs/partners/resell/reseller-incentives)\n to Google.\n\n As a reseller, you can't submit discount provisioning requests for products\n from ISVs. If you want a reseller discount on an ISV's Cloud Marketplace\n products, you must first contact the ISV to negotiate the discount. After you\n agree on a discount, the ISV submits the discount provisioning request form.\n\n For steps to contact an ISV to request a discount, see\n [Contact a Cloud Marketplace vendor](/marketplace/docs/contact-vendor)\n in the Cloud Marketplace customer documentation.\n2. After Google processes the provisioning request, Cloud Marketplace sends\n you a notification in Partner Sales Console. You must accept the reseller\n discount in Partner Sales Console for the discount to take effect. For more\n information about Partner Sales Console, visit\n [About Google Cloud resale](https://support.google.com/channelservices/answer/9789535).\n\n3. After you confirm your acceptance of the discount, Google provisions the\n discount, and then sends an email to the ISV, confirming that the discount\n has been provisioned.\n\nNext steps\n----------\n\n- [Process requests from customers](/marketplace/docs/partners/resellers/process-entitlement-transfers) to change details of their orders."]]
