[[["易于理解","easyToUnderstand","thumb-up"],["解决了我的问题","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["很难理解","hardToUnderstand","thumb-down"],["信息或示例代码不正确","incorrectInformationOrSampleCode","thumb-down"],["没有我需要的信息/示例","missingTheInformationSamplesINeed","thumb-down"],["翻译问题","translationIssue","thumb-down"],["其他","otherDown","thumb-down"]],["最后更新时间 (UTC):2025-09-04。"],[],[],null,["# Send a private offer to a customer\n\nThis article describes how to send a private offer that you\n[created in Producer Portal](/marketplace/docs/partners/offers/create-private-offers)\nto a customer.\n\nBefore you begin\n----------------\n\nBefore you send your offer to a customer, you must have completed the following\nsteps in Producer Portal:\n\n1. [Create a new offer](/marketplace/docs/partners/offers/create-private-offers).\n\n2. [Add customer and product details](/marketplace/docs/partners/offers/add-offer-details)\n to the offer.\n\n3. [Set up pricing](/marketplace/docs/partners/offers/set-up-pricing-model)\n for your offer.\n\n4. [Specify the legal terms](/marketplace/docs/partners/offers/select-eula) for\n your offer.\n\n5. [Review and publish](/marketplace/docs/partners/offers/review-offer) your\n offer.\n\nSend your offer to your customer\n--------------------------------\n\n| **Note:** If your offer's status is `Pending Google Approval`, Cloud Marketplace sends the offer to the customer automatically after Google approves it.\n\nAfter you've\n[generated the URL](/marketplace/docs/partners/offers/review-offer#publish-offer)\nfor your offer, you must send the offer to the customer to view and purchase.\nA customer can purchase an offer only once.\n| **Note:** If you're offering a SaaS product, you must also [approve the accepted offer](/marketplace/docs/partners/offers/approve-offer) after the customer completes their purchase.\n\nWhen you email your offer to your customer, consider guiding them through the\nprocess:\n\n- Verify that the customer has the correct IAM permissions for the\n Cloud Billing account that you included in the offer. To view and purchase\n the offer, the customer must have:\n\n - The\n [Billing Administrator](/billing/docs/how-to/billing-access#overview-of-cloud-billing-roles-in-cloud-iam)\n (`roles/billing.admin`) role *OR*\n\n - The Billing User (`roles/billing.user`) *AND* Consumer Procurement Order\n Administrator (`roles/consumerprocurement.orderAdmin`) roles.\n\n If your customer or your contact with your customer needs access, you should\n recommend that they reach out to an Organization Administrator or Billing\n Administrator.\n- In your email, include the documentation\n [Accept a private offer](/marketplace/docs/offers/accepting-private-offer),\n which explains the process for Cloud Marketplace customers.\n\n### Example letter to a customer\n\nThe following example follows best practices for sending a private offer to a\nCloud Marketplace customer:\n\u003e Dear *Customer Name*,\n\u003e\n\u003e Thank you for working with *Organization Name* . Below, please find the private\n\u003e offer for *Product Name* in Google Cloud:\n\u003e\n\u003e *URL of Private Offer*\n\u003e\n\u003e Please note that you can purchase this offer only once.\n\u003e\n\u003e To view and purchase the offer, you must have specific IAM\n\u003e permissions for the associated Cloud Billing account. For details on\n\u003e requirements and how to accept the offer, see the Google Cloud Marketplace\n\u003e documentation for\n\u003e [accepting a private offer](/marketplace/docs/offers/accepting-private-offer).\n\u003e For additional support, you can also reach out to a Google Cloud\n\u003e Customer Engineer.\n\u003e\n\u003e Please let us know if you have any questions about the offer. We look forward\n\u003e to working with you.\n\u003e\n\u003e Sincerely,\n\u003e\n\u003e *Signature*\n\nWhat's next\n-----------\n\n- After your customer accepts the private offer, you must\n [approve the accepted offer](/marketplace/docs/partners/offers/approve-offer).\n\n- To view the status of your private offer, or to take actions such as\n downloading the offer as a PDF or cancelling it before acceptance, visit\n [Manage your customers' private offers](/marketplace/docs/partners/offers/manage-private-offers).\n\n- If you want to be able to configure future private offers to start on\n specific dates, consider\n [turning on auto-approval](/marketplace/docs/partners/offers/automatic-approval)\n for your SaaS products."]]