[[["易于理解","easyToUnderstand","thumb-up"],["解决了我的问题","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["很难理解","hardToUnderstand","thumb-down"],["信息或示例代码不正确","incorrectInformationOrSampleCode","thumb-down"],["没有我需要的信息/示例","missingTheInformationSamplesINeed","thumb-down"],["翻译问题","translationIssue","thumb-down"],["其他","otherDown","thumb-down"]],["最后更新时间 (UTC)：2025-08-11。"],[],[],null,["# Migration to transacting in the agency model\n\nBeginning in October 2023, Google Cloud Marketplace supports the agency transaction\nmodel. The agency model is designed to support increased flexibility and control\nfor partners as Google continues to develop Cloud Marketplace.\n\nUnder the agency model, Google acts as an agent for you as you offer your\nproduct through Cloud Marketplace. Google facilitates and processes the\ntransaction, but you're the Merchant of Record for the transaction. For a\ncomparison of the available transaction models, see\n[Transaction models](/marketplace/docs/transaction-models).\n\nIf a customer makes a transaction through Cloud Marketplace that meets the\nrequirements of the agency model (described\n[later in this document](#agency-requirements)), Cloud Marketplace uses the\nagency model for that transaction. Otherwise, Cloud Marketplace uses the\nMerchant of Record model for that transaction.\n| **Note:** Starting around February 1, 2025, for customers in the United Kingdom, France, or Germany who make transactions under the agency model, Google invoices purchases of Cloud Marketplace products offered by ISVs separately from purchases of first-party Google products and usage of Google Cloud services. For details, see [Migration to split invoicing for agency model transactions](/marketplace/docs/partners/migrations/split-invoicing-for-agency).\n\nCloud Marketplace notifies the customer during the transaction process\nwhether that transaction is using the agency model or the Merchant of Record\nmodel. To verify the transaction model for your customers' transactions,\n[check the `transaction_model` field](/marketplace/docs/partners/reports/report-customer-insight#agency-fields)\nin your Customer Insights reports.\n\nRequirements to transact through the agency model\n-------------------------------------------------\n\nFor a transaction to occur through the agency model, the following requirements\nmust be met:\n\n- Both you and the customer must be located in a region that\n Cloud Marketplace supports for the agency model. For a list of\n supported regions, visit\n [Agency jurisdictions](/terms/marketplace-agency-jurisdictions).\n\n- Your organization must have agreed to the\n [current version](/terms/marketplace-vendor-agreement) of the Marketplace\n Vendor Agreement.\n\n- Both you and the customer must have verified your identity to Google, if you\n were requested to by Google. For more information, visit\n [Verify your identity](/marketplace/docs/verify-your-identity).\n\nAdditional information\n----------------------\n\nFor answers to frequently asked questions (FAQ), see the external\n[Introduction to Agency model PDF](https://services.google.com/fh/files/misc/google_cloud_marketplace_agency_model_faq.pdf)."]]
