Stay organized with collections
Save and categorize content based on your preferences.
Google Cloud Marketplace supports the following two transaction models:
The agency model: Under the agency model, Google acts as an agent for
the vendor who's offering the product through Cloud Marketplace. Google
facilitates and processes the transaction, but the vendor of the product is
the Merchant of Record for the transaction. You receive two invoices: one
for your purchases of Cloud Marketplace products offered by vendors,
and one for your purchases of first-party Google products and usage of
Google Cloud services.
The Merchant of Record model: Under the Merchant of Record model, Google
acts as the Merchant of Record for the transaction. This means that Google
sells the product to you directly.
If you make a transaction through Cloud Marketplace that meets the
requirements of the agency model (described
below on this page), Cloud Marketplace uses the
agency model for that transaction. Otherwise, Cloud Marketplace uses the
Merchant of Record model for that transaction.
When you make a transaction through Cloud Marketplace,
Cloud Marketplace notifies you during the purchasing process that it is
using either the agency model or the Merchant of Record model for that
transaction.
Requirements to transact through the agency model
For a transaction to occur through the agency model, the following requirements
must be met:
Both you and the vendor who's offering the product must be located in a
region that Cloud Marketplace supports for the agency model. For a list
of supported regions, visit
Agency jurisdictions.
Both you and the vendor who's offering the product must have verified your
identity to Google, if you were requested to by Google. For more
information, visit
Verify your identity.
Split invoicing for some agency model transactions
For transactions that meet the following criteria, Google invoices your
purchases of Cloud Marketplace products offered by vendors separately from
your purchases of first-party Google products and usage of Google Cloud
services:
The transactions occur under the agency transaction model.
Your Google Cloud organization's payment profile is located in one of
the following countries:
The United Kingdom
Germany
France
For all other transactions, you continue to receive a single invoice from Google
for your Cloud Marketplace transactions and your usage of Google products
and services.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Hard to understand","hardToUnderstand","thumb-down"],["Incorrect information or sample code","incorrectInformationOrSampleCode","thumb-down"],["Missing the information/samples I need","missingTheInformationSamplesINeed","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-29 UTC."],[],[],null,["# Transaction models\n\nGoogle Cloud Marketplace supports the following two transaction models:\n\n- **The agency model**: Under the agency model, Google acts as an agent for\n the vendor who's offering the product through Cloud Marketplace. Google\n facilitates and processes the transaction, but the vendor of the product is\n the Merchant of Record for the transaction. You receive two invoices: one\n for your purchases of Cloud Marketplace products offered by vendors,\n and one for your purchases of first-party Google products and usage of\n Google Cloud services.\n\n- **The Merchant of Record model**: Under the Merchant of Record model, Google\n acts as the Merchant of Record for the transaction. This means that Google\n sells the product to you directly.\n\nIf you make a transaction through Cloud Marketplace that meets the\nrequirements of the agency model (described\n[below on this page](#agency-requirements)), Cloud Marketplace uses the\nagency model for that transaction. Otherwise, Cloud Marketplace uses the\nMerchant of Record model for that transaction.\n\nWhen you make a transaction through Cloud Marketplace,\nCloud Marketplace notifies you during the purchasing process that it is\nusing either the agency model or the Merchant of Record model for that\ntransaction.\n\nRequirements to transact through the agency model\n-------------------------------------------------\n\nFor a transaction to occur through the agency model, the following requirements\nmust be met:\n\n- Both you and the vendor who's offering the product must be located in a\n region that Cloud Marketplace supports for the agency model. For a list\n of supported regions, visit\n [Agency jurisdictions](/terms/marketplace-agency-jurisdictions).\n\n- Both you and the vendor who's offering the product must have verified your\n identity to Google, if you were requested to by Google. For more\n information, visit\n [Verify your identity](/marketplace/docs/verify-your-identity).\n\nSplit invoicing for some agency model transactions\n--------------------------------------------------\n\nFor transactions that meet the following criteria, Google invoices your\npurchases of Cloud Marketplace products offered by vendors separately from\nyour purchases of first-party Google products and usage of Google Cloud\nservices:\n\n- The transactions occur under the agency transaction model.\n- Your Google Cloud organization's payment profile is located in one of the following countries:\n - The United Kingdom\n - Germany\n - France\n\nFor all other transactions, you continue to receive a single invoice from Google\nfor your Cloud Marketplace transactions and your usage of Google products\nand services."]]
