Effective dates
The changes take effect on the following dates, depending on which scenario applies to you.
Customers who opt in early will be unable to purchase new spend-based CUDs for a few hours during their account migration. Google Cloud displays a warning about this outage in the Billing section of the Google Cloud console.
For customers who don't opt in early, the same outage occurs when they are automatically migrated to the new model in January 2026.
New customers
If you create a Billing Account on or after July 15, 2025, the new billing model applies to you for spend-based CUDs in the affected CUDs list.
Customers with active spend-based CUDs
For Billing accounts with any active spend-based CUDs in this list on or after July 15, 2024, the new model applies on January 21, 2026 at midnight US and Canadian Pacific Time (UTC-8). You can opt in earlier, starting July 15, 2025. In that case, the new model applies when you click opt-in. Learn more about how to opt in.
Customers without active spend-based CUDs
For Billing Accounts with no active spend-based CUDs in this list since July 15, 2024, the new model applies on July 15, 2025, at midnight US and Canadian Pacific Time (UTC-8).
Customers with a two-tier billing account hierarchy
- Customers with billing account hierarchies that don't have active spend-based CUDs in the affected CUDs list on or after July 15, 2024: The new model applies on July 15, 2025, at 12 AM US and Canadian Pacific Time (UTC-8) to all billing accounts in the hierarchy.
- Customers with billing account hierarchies that have active spend-based CUDs in the affected CUDs list since July 15, 2024: The new model applies on January 21, 2026, at 12 AM US and Canadian Pacific Time (UTC-8). You can opt in your entire hierarchy (at the parent billing account) earlier, starting July 15, 2025. In that case, the new model applies when you click opt-in to all billing accounts in the hierarchy. Learn more about how to opt in.
Resellers
- Resellers that don't have active spend-based CUDs on the parent or sub-accounts in the affected CUDs list on or after July 15, 2024: The new model applies on July 15, 2025, at 12 AM US and Canadian Pacific Time (UTC-8). This applies to all billing accounts in the hierarchy.
- Resellers with active spend-based CUDs on the parent or sub-accounts in the affected CUDs list since July 15, 2024: The new model applies on January 21, 2026, at 12 AM US and Canadian Pacific Time (UTC-8). Resellers can opt in their parent billing account earlier, starting July 15, 2025. In that case, the new model applies when you click opt-in to all billing accounts in the hierarchy that don't have spend-based CUDs in the affected CUDs list since July 15, 2024. For the remaining billing accounts, billing account administrators can then opt in their billing accounts. Learn more about how to opt in.
Determine when other spend-based CUDs change
Timelines for other spend-based CUDs to move to this new model are unavailable.
Related topics
- Spend-based CUD program improvements
- Spend-based CUD data model changes
- Verify your discounts after migration
- Choose the correct amount of CUD to buy
- Sample queries for the new CUDs data model
- Migrated CUD SKUs, offers, and consumption model IDs
- Billing user interface improvements