Premium Support overview

This page explains the features of Premium Support.

Premium Support is a paid support service designed for enterprises that run priority workloads and require fast response times, platform stability, and increased operational efficiencies.

This overview covers the following aspects of Premium Support:

To purchase Premium Support, contact sales.

Working with your Technical Account Manager

As a Premium Support customer, you are assigned a named Technical Account Manager (TAM). Technical Account Managers are trusted technical advisors that focus on operational rigor, platform health, and architectural stability for your organization.

Your Technical Account Manager supports and guides you in the following ways:

  • Assists you with onboarding to Premium Support.
  • Assesses your cloud maturity and works with you to create an adoption roadmap and operating model.
  • Advises on best practices for using Google Cloud.
  • Delivers frequent Operational Health Reviews.
  • Connects you with Google technical experts, such as Product Managers and Support experts.
  • Works with you on support cases and case escalations. For high-priority cases, your TAM analyzes the incident and identifies root causes.

Premium Support includes access to Named TAM, a foundational Technical Account Management service delivered by a TAM managing several Premium Support customers. If you require more assistance, you can purchase additional Value-Add services (VAS) including:

  • Dedicated TAM Service: A high-touch service delivered within the customer's region to drive an in-depth engagement with the customer.
  • Multi TAM Service: A service designed for large, complex, or global organizations, delivered collaboratively by multiple dedicated TAMs.

To inquire about the available levels of technical account management support, contact your TAM or sales representative.


The following sections describe the features that are included with your Premium Support service.

Support cases

In addition to working with your Technical Account Manager, you can engage directly with Customer Care by creating support cases in the Google Cloud console. With Premium Support, your cases are assigned to Google technical experts, who have deep product knowledge across Google Cloud, as well as access to your architecture information and project details.

You can add an unlimited amount of users to your Premium Support service. You manage your users' support access by using Identity and Access Management (IAM). For details about managing IAM roles and permissions, visit Access control.

When managing support cases as a Premium Support customer, you have access to the following features:

  • P1 response SLO: For Priority 1 (P1) support cases, receive the first meaningful response within 15 minutes. See Best practices for working with Premium Support.
  • 24/7 availability: Receive support 24 hours a day, 7 days a week (24/7) for cases of certain priority and language.
  • Language support: Request support across multiple languages, including English, Japanese, Mandarin Chinese, Korean, and French. Depending on the case priority, language support is available 24/7 or in regional Business Days.
  • Case escalation: Request additional attention on a support case by escalating the case directly from the Google Cloud console.

To create and manage support cases, visit Managing cases.

For details on Customer Care availability, visit Language Support and Working Hours.

Exclusive features

This section describes the exclusive features that come with your Premium Support service.

Customer Aware Support

While onboarding your organization to Premium Support, your TAM focuses on building Customer Aware Support. Customer Aware Support is a service that provides you with a jump start to resolving technical issues and improving your Premium Support experience.

Customer Care creates Customer Aware Support by learning about and maintaining information about your architecture, partners, and Google Cloud projects. This information ensures that our Support experts can resolve your support cases promptly and efficiently.

Operational Health Reviews

Operational Health Reviews help you measure your progress and proactively address blockers to your goals with Google Cloud. The reviews serve as a regular touchpoint with your TAM where you can discuss various topics related to your Customer Care experience, including:

  • The efficiency of your cloud operations, including support trends.
  • Analysis of trends in operational metrics.
  • Incidents, case escalations, and outages.
  • Tracking of open cases.
  • Status reports for high-priority Google Cloud projects.

Event Management Service

You can use Premium Support's Event Management Service for planned peak events, such as a product launch or major sales event. With this service, Customer Care partners with your team to create a plan and provide guidance throughout the event.

With Event Management Service, your team is supported with the following tasks:

  • Preparing your systems for key moments and heavy workloads.
  • Running disaster tests to proactively resolve potential issues.
  • Developing and implementing a faster path to resolution to reduce the impact of any issues that might occur.

After the event, your TAM works with you to review the outcomes and make recommendations for future events.

To initiate the Event Management Service for an upcoming event, contact your TAM.


With Premium Support, you receive training credits for the Google Cloud Skills Boost that you can distribute to users in your organization. Your TAM identifies learning opportunities and indicates which training resources can be most beneficial to your organization. With this training, your developers have the resources to find answers quickly and test out ideas in safe environments. For each 1-year contract with Premium Support, you receive 6,250 credits.

To learn about training opportunities, visit the Google Cloud Skills Boost catalog.

Additional services

To automate and optimize your performance across Google Cloud, you have access to the following additional services:

  • Recommender: Receive recommendations and insights to help optimize your Google Cloud resources for cost, security, performance, and manageability. You can access Recommender through the Google Cloud console, or to automate recommendations, you can enable the Recommender API.

    For an overview of Recommender, visit the Recommender documentation.

  • Cloud Support API: Use the Cloud Support API to programmatically view and manage your support cases. The API lets you cascade case data across platforms to improve visibility of issues within your workflow or ticketing systems.

    To learn about the Cloud Support API, visit the Cloud Support API overview.

  • Third-Party Technology Support: If you work with multiple Cloud providers, work with Customer Care to set up, configure, and troubleshoot your support experiences across third-party services.

    For details about providers and support tiers, visit Third-Party Technology Support.

Value-Add Services

In addition to the features that come with Premium Support, you can purchase Value-Add services to build additional support capabilities for your organization.

This section outlines the Value-Add services that are available to Premium Support customers. To purchase a Value-Add service, contact sales.

Mission Critical Services

Mission Critical Services assess and mitigate potential service disruptions for environments that are essential to an organization and cause significant impact to operations when disrupted. To prepare you for this service, Google Cloud analyzes your current operations and onboards you to Mission Critical Operations mode, a mode standardized by Google.

The onboarding process includes the following:

  • Assessing key elements of your mission critical environment, including architecture, observability, measurement, and control.
  • Delivering a gap analysis to help you prepare for mission critical operations.
  • Bringing your organization into Mission Critical Operations mode to drive continuous improvement of your environment through proactive and preventative engagement.

After you've onboarded, you receive the following services:

  • Drills, testing, and training for your mission critical environments
  • Customer-centric incident reporting
  • Proactive monitoring and case generation
  • Priority 0 (P0) support case filing privileges with 5-minute response time
  • War room incident management
  • Impact prevention follow-ups

Assured Support

Assured Support delivers an essential layer of compliance by restricting support services for Assured Workloads, to address personnel meeting geographical location and personnel-based attributes requirements.

Assured Support is available for Premium Support and Enhanced Support customers in the US, EU, Canada (CAN), Israel (IL), and Australia (AUS). It is automatically activated in the Assured Workloads folder for Premium Support and Enhanced Support customers.

For the list of products and services that are supported by Assured Workloads, see Supported products by compliance program.

For US-based organizations, Assured Support enables compliance requirements for FedRAMP High, IL4, and CJIS. For organizations based in EU, CAN, IL, and AUS, Assured Support enables compliance controls for personnel attributes and geographic location.

Create an Assured Workloads folder to get started.

Media CDN

Media Content Delivery Network (Media CDN) provides you an elevated level of technical support during specific content delivery events, such as live VOD streaming events.

Media CDN is composed of two different services: Live Event Support and Proactive Monitoring as a Service.

Live event support

Media CDN Live Event support provides your organization coverage for critical broadcasts, such as major sporting events, show releases, live news, or other major media events.

Media CDN Live Event Support offers the following:

  • Before the event, Google technical experts conduct an Architecture Essentials Review to identify and solve potential issues in advance, such as quota issues and configuration issues.
  • During the event, a Google Technical Engineer joins a supported communication channel allowing you to receive an accelerated response to queries along with assistance in creating cases with increased urgency with the technical leads and product specialists.
  • After the event concludes, you receive a Performance Summary Report which contains a retrospective analysis of how your traffic was observed and how Media CDN performed during the event. The report also identifies issues and cases for follow up and opportunities to improve your future events.

When you purchase Media CDN Live Event Support, you pay a one-time fee. You can purchase Media CDN Live Event Support for multiple events per year. To learn about pricing or to purchase Media CDN Live Event Support, contact sales.

Proactive Monitoring as a Service

Proactive Monitoring as a Service (MaaS) provides your organization 24/7 proactive alerting and eyes on glass coverage for your critical workloads, such as major releases, production rollouts, new service offerings and primetime show releases.

Proactive Monitoring as a Service offers the following:

  • A Technical Lead is assigned to your account to provide context to Technical Engineers handling proactive alerting.
  • Before your monitoring period begins, a Google Technical Lead will conduct an Architecture Essentials Review and work with you collaboratively to identify meaningful metrics to monitor and to determine the thresholds that can trigger alerting.
  • During the monitoring period, we monitor proactive alerts 24/7 and handle them with a rapid response through automated cases. These cases are created proactively and are sent to a Google Technical Engineers on your behalf.
  • During the monitoring period, you can request a report on your traffic health, discuss alerts, and revise thresholds with your designated Technical Lead.

When you purchase Proactive Monitoring as a Service, you pay a monthly fee. You can purchase Proactive Monitoring as a Service for specific months throughout the year. To learn about pricing or to purchase Proactive Monitoring as a Service, contact sales.


The monthly charges for Google Cloud Customer Care include a base service fee plus a variable fee per organization. Premium Support has a fixed base service fee of $12,500 per month and a variable fee of 4% of monthly charges. Monthly support charges are calculated as a percentage of Total Cost as reflected in your monthly bill after applicable discount programs (not including certain usage and/or spend based discounts and credits, which are taken out after the support fee is calculated).

The charges for certain Google Cloud services, such as 3rd Party Google Cloud Marketplace Spend, Google Cloud Learning Services, and Cloud Consulting Services are not included in the Google Cloud Customer Care Support variable fee calculation.

Premium Support is purchased with a 12-month minimum subscription that auto-renews. If you cancel your Google Cloud Customer Care Support subscription within your committed term, you will receive and be charged for Support for the remainder of the calendar month and any penalties for early termination. If you downgrade to another Google Cloud Customer Care Support subscription that includes technical support you will not be charged a penalty for early termination. Google Cloud reserves the right to refuse to provide Support to any customer that frequently signs up for and then cancels Google Cloud Customer Care Support.

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