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To let end-users in your organization request new Cloud Marketplace
products for their projects, you can turn on Product Requests. This feature lets
users request a product, generating one or more of the following requests:
Procurement request: If the product is both procurable, and not already
procured, a procurement request is created for that product.
Access request: If Google Cloud Private Marketplace has been
turned on for
your project, a request to add products to the Private Marketplace is
created.
When Product Requests is turned on for an Organization, users can search for
products in Google Cloud Marketplace, and then click the Request product button
to send a message to the accounts with the relevant roles for their
organization. The requester can include information about the request in this
message, such as a business rationale or a required plan or license. The
administrators then review the request and either approve or deny the request,
based on their own internal review and procurement processes.
Required permissions for Product Requests
The following tables list the Identity and Access Management (IAM) roles and permissions
that your organization's users and administrators require to use and administer
Product Requests.
If you're using email groups in your organization, to ensure that you receive
procurement and access request notifications, verify that your groups have mail
enabled for notifications.
IAM roles and permissions for requesting products
Action
Permissions or Roles
Level at which role/permission is assigned
Request Product
consumerprocurement.entitlements.list
Project, folder, or organization level
IAM Roles & Permissions for managing product requests
Action
Permissions or Roles
Level at which role/permission is assigned
Turn on Product Requests
Commerce
Organization Governance Admin (roles/commerceorggovernance.admin)) AND Organization Viewer (roles/resourcemanager.organizationViewer) roles
Organization level
Receive procurement request notifications
Billing Account Administrator (roles/billing.admin) role
Organization level
Manage procurement requests
Organization Viewer
(roles/resourcemanager.organizationViewer) AND Viewer
(roles/viewer) roles AND
consumerprocurement.orders.place permission
Organization level
Receive access request notifications
Commerce Organization Governance Admin (roles/commerceorggovernance.admin) role
Organization level
Manage access requests
Viewer (roles/viewer) AND Organization Viewer
(roles/resourcemanager.organizationViewer) AND Commerce
Organization Governance Admin
(roles/commerceorggovernance.admin) roles
Organization level
Turn on Product Requests
By default, Product Requests is turned off for your organization.
To turn on Product Requests, complete the following steps:
In Cloud Marketplace, click Marketplace governance.
In Governance settings, click the toggle to turn on Product Requests.
Optionally, you can edit the Product request instructions to provide
guidelines about the information you need to review requests and procure
products. To do this click Edit Details, enter your instructions and click Save details to finalize your changes.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Hard to understand","hardToUnderstand","thumb-down"],["Incorrect information or sample code","incorrectInformationOrSampleCode","thumb-down"],["Missing the information/samples I need","missingTheInformationSamplesINeed","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-04 UTC."],[],[],null,["# Let your users request products\n\nTo let end-users in your organization request new Cloud Marketplace\nproducts for their projects, you can turn on Product Requests. This feature lets\nusers request a product, generating one or more of the following requests:\n\n- **Procurement request**: If the product is both procurable, and not already procured, a procurement request is created for that product.\n- **Access request** : If Google Cloud Private Marketplace has been [turned on](/marketplace/docs/governance/enable-private-marketplace) for your project, a request to add products to the Private Marketplace is created.\n\nWhen Product Requests is turned on for an Organization, users can search for\nproducts in Google Cloud Marketplace, and then click the **Request product** button\nto send a message to the accounts with the relevant roles for their\norganization. The requester can include information about the request in this\nmessage, such as a business rationale or a required plan or license. The\nadministrators then review the request and either approve or deny the request,\nbased on their own internal review and procurement processes.\n\nRequired permissions for Product Requests\n-----------------------------------------\n\nThe following tables list the Identity and Access Management (IAM) roles and permissions\nthat your organization's users and administrators require to use and administer\nProduct Requests.\n\nIf you're using email groups in your organization, to ensure that you receive\nprocurement and access request notifications, verify that your groups have mail\nenabled for notifications.\n| **Note:** If you're using Workforce Identity Federation in your Google Cloud organization, Google Cloud Marketplace doesn't send email notifications when members of your organization create procurement or access requests.\n\n### IAM roles and permissions for requesting products\n\n### IAM Roles \\& Permissions for managing product requests\n\nTurn on Product Requests\n------------------------\n\nBy default, Product Requests is turned off for your organization.\n\nTo turn on Product Requests, complete the following steps:\n\n1. In Cloud Marketplace, click **Marketplace governance**.\n\n [Go to Marketplace](https://console.cloud.google.com/marketplace)\n2. In **Governance settings**, click the toggle to turn on Product Requests.\n\n3. Optionally, you can edit the **Product request instructions** to provide\n guidelines about the information you need to review requests and procure\n products. To do this click **Edit Details** , enter your instructions and click **Save details** to finalize your changes.\n\nWhat's next\n-----------\n\n- For information about managing your users' procurement requests, visit\n [Manage requests to procure products](/marketplace/docs/governance/procurement-requests).\n\n- For information about managing your users' access requests, visit\n [Manage requests to add products to your private marketplace](/marketplace/docs/governance/access-requests)."]]
