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Simpan dan kategorikan konten berdasarkan preferensi Anda.
Halaman ini menjelaskan insight yang dapat Anda dapatkan dari Blok Cortex Looker
untuk Meta di seluruh platform (Facebook, Instagram, dan Jaringan Audiens Facebook). Dengan Cortex Looker Block untuk Meta ini,
Anda dapat memperoleh insight yang lebih cepat tentang metrik engagement dan penargetan audiens
utama untuk kampanye menurut platform dan penempatan, berdasarkan data dari
Cortex Framework Data Foundation.
Insight yang tersedia
Looker Block untuk Meta di Cortex Framework menawarkan
dasbor tingkat tinggi yang telah ditentukan sebelumnya yang menampilkan insight utama berikut:
Ringkasan metrik engagement dan performa kampanye tingkat tinggi, termasuk:
- Total tayangan
- Klik
- Jumlah tontonan video
- Rasio klik-tayang (CTR)
- Rasio lihat-tayang (VTR)
- Total biaya dan biaya per seribu tayangan iklan (CPM)
- Total jangkauan dan rasio engagement
- Frekuensi dan tindakan engagement postingan
Kampanye yang dilakukan
- Linimasa kampanye: Lihat tampilan kronologis semua kampanye aktif berdasarkan rentang tanggal yang menampilkan tanggal mulai dan akhir kampanye.
Pembelanjaan kampanye kumulatif
- Pembelanjaan kampanye bulanan: Memahami total pembelanjaan kampanye Anda
selama jangka waktu tertentu.
Tayangan iklan yang dibeli
- Tayangan iklan menurut kampanye: Pahami volume tayangan iklan menurut kampanye, biaya terkait (CPM), dan CTR.
- Tayangan iklan kampanye menurut platform dan penempatan: Pahami tayangan iklan
berdasarkan penempatan di Facebook, Instagram, dan FAN dengan biaya (CPM) dan CTR.
Tampilan video kampanye menurut platform dan penempatan: Pahami tampilan video,
VTR menurut platform dan penempatan, serta biaya per penyelesaian tampilan (CPCV).
Jumlah tontonan video menurut kampanye: Pahami jumlah tontonan video menurut kampanye, VTR, dan biaya per penayangan yang selesai (CPCV).
- Tindakan menurut kampanye: Memahami volume engagement menurut jenis
dan kampanye engagement.
- Engagement menurut kampanye: Memahami volume dan rasio engagement menurut
jenis engagement dan kampanye dengan biaya terkait.
Interaksi audiens target
- Tayangan menurut penargetan audiens set iklan: Pahami perincian
ekspos tayangan audiens Kustom, Mirip, dan Minat serta
biaya terkait (CPM).
- Engagement audiens set iklan menurut platform: Pahami perincian
engagement audiens Kustom, Mirip, dan Minat menurut platform dan
biaya terkait (CPE - Biaya per Engagement).
- Video yang ditonton hingga selesai menurut penargetan audiens dan platform set iklan: Pahami
VTR video Set Iklan Kustom, Mirip, dan Minat menurut platform dengan CPCV (Biaya Per
Tontonan yang Selesai).
Repositori
Untuk mengakses Cortex Looker Block untuk Meta, buka repositori GitHub resminya: block-cortex-meta.
Repositori ini berisi tampilan, Jelajah, dan dasbor penting yang memungkinkan
Anda mengintegrasikan data ke dalam
lingkungan Looker dengan lancar. Referensi ini memberikan dasar yang kuat
untuk membuat laporan, visualisasi, dan dasbor kustom yang disesuaikan dengan
kebutuhan spesifik Anda.
Deployment
Untuk mengetahui petunjuk tentang cara men-deploy Cortex Looker Block untuk Meta, lihat Men-deploy Looker Block untuk Cortex Framework.
Kecuali dinyatakan lain, konten di halaman ini dilisensikan berdasarkan Lisensi Creative Commons Attribution 4.0, sedangkan contoh kode dilisensikan berdasarkan Lisensi Apache 2.0. Untuk mengetahui informasi selengkapnya, lihat Kebijakan Situs Google Developers. Java adalah merek dagang terdaftar dari Oracle dan/atau afiliasinya.
Terakhir diperbarui pada 2025-09-04 UTC.
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Sulit dipahami","hardToUnderstand","thumb-down"],["Informasi atau kode contoh salah","incorrectInformationOrSampleCode","thumb-down"],["Informasi/contoh yang saya butuhkan tidak ada","missingTheInformationSamplesINeed","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],["Terakhir diperbarui pada 2025-09-04 UTC."],[[["\u003cp\u003eThis Looker Block for Meta, built on the Cortex Framework Data Foundation, provides rapid insights into audience targeting and engagement metrics across Facebook, Instagram, and Facebook Audience Network.\u003c/p\u003e\n"],["\u003cp\u003eThe block offers a high-level dashboard to analyze overall campaign performance, including impressions, clicks, video views, CTR, VTR, cost metrics, reach, and engagement.\u003c/p\u003e\n"],["\u003cp\u003eUsers can monitor campaign timelines, cumulative spend, impression distribution by campaign, platform, and placement, alongside detailed video ad performance metrics.\u003c/p\u003e\n"],["\u003cp\u003eThe block also allows for in-depth engagement analysis, segmenting actions, engagement rates, and costs by campaign and audience targeting type, such as Custom, Lookalike, and Interests.\u003c/p\u003e\n"],["\u003cp\u003eAccess the necessary resources, such as views, Explores, and dashboards, through the provided GitHub repository to integrate and customize the block within your Looker environment.\u003c/p\u003e\n"]]],[],null,["# Looker Block for Meta\n=====================\n\nThis page describes the insights you can get from the Cortex Looker\nBlock for Meta across platforms (Facebook, Instagram, and Facebook Audience\nNetwork). With this Cortex Looker Block for Meta,\nyou can gain faster insights into your key audience targeting and engagement\nmetrics for campaigns by platform and placement, based on the data from\nCortex Framework Data Foundation.\n\nAvailable insights\n------------------\n\nThe Looker Block for Meta in Cortex Framework offers\na predefined high-level dashboard featuring these key insights:\n\n### Overall campaign performance\n\nOverview of high-level campaign performance and engagement metrics including:\n\n- Total impressions\n- Clicks\n- Video views\n- Click through rate (CTR)\n- View through rate (VTR)\n- Total cost and cost per mille (CPM)\n- Total reach and engagement rate\n- Frequency and post engagement actions\n\n### Campaigns carried out\n\n- **Campaign timeline**: See a chronological view of all the active campaigns based on date range showing campaign start and end dates.\n\n### Cumulative campaign spend\n\n- **Monthly campaign spend**: Understand how your campaign spend totalled over a specific time period.\n\n### Bought impressions\n\n- **Impressions by campaign**: Understand impression volume by campaign, associated cost (CPM) and CTR.\n- **Campaign impressions by platform and placement**: Understand impressions by placement across Facebook, Instagram, and FAN with cost (CPM) and CTR.\n\n### Video ads performance\n\n- **Campaign video views by platform and placement:** Understand video views,\n VTR by platform and placement and cost per completed view (CPCV).\n\n- **Video views by campaign**: Understand video views by campaign, VTR, and\n cost per completed view (CPCV).\n\n### Engagement performance for my campaigns\n\n- **Actions by campaign**: Understand engagement volume by engagement type and campaign.\n- **Engagement by campaign:** Understand engagement volume and rate by engagement type and campaign with associated cost.\n\n### Target audience engagement\n\n- **Impressions by ad set audience targeting**: Understand the breakdown of Custom, Lookalike and Interests audience impression exposure and associated cost (CPM).\n- **Ad set audience engagement by platform**: Understand the breakdown of Custom, Lookalike, and Interests audience engagement by platform and associated cost (CPE - Cost per Engagement).\n- **Completed videos by ad set audience targeting and platform**: Understand Custom, Lookalike and Interests Adset video VTR by platform with CPCV (Cost Per Completed View).\n\nRepository\n----------\n\nTo access the Cortex Looker Block for Meta, visit its official\nGitHub repository: [**block-cortex-meta**](https://github.com/looker-open-source/block-cortex-meta).\nThis repository contains essential views, Explores and dashboards that enable\nyou to seamlessly integrate data into your\nLooker environment. These resources provide a solid foundation\nfor creating custom reports, visualizations, and dashboards tailored to your\nspecific needs.\n\nDeployment\n----------\n\nFor instructions about how to deploy the Cortex Looker Block for\nMeta, see\n[Deploy Looker Blocks for Cortex Framework](/cortex/docs/looker-block-deployment)."]]
