Retail is being renamed to Vertex AI Search for retail. We are in the process of updating content to reflect the new branding.

Authenticate to Vertex AI Search for retail

This document describes how to authenticate to Vertex AI Search for retail programmatically. How you authenticate to Vertex AI Search for retail depends on the interface you use to access the API and the environment where your code is running.

For more information about Google Cloud authentication, see the authentication overview.

API access

Vertex AI Search for retail supports programmatic access. You can access the API in the following ways:

Client libraries
REST

Client libraries

The Vertex AI Search for retail client libraries provide high-level language support for authenticating to Vertex AI Search for retail programmatically. To authenticate calls to Google Cloud APIs, client libraries support Application Default Credentials (ADC); the libraries look for credentials in a set of defined locations and use those credentials to authenticate requests to the API. With ADC, you can make credentials available to your application in a variety of environments, such as local development or production, without needing to modify your application code.

REST

You can authenticate to the Vertex AI Search for retail API by using your gcloud CLI credentials or by using Application Default Credentials. For more information about authentication for REST requests, see Authenticate for using REST. For information about the types of credentials, see gcloud CLI credentials and ADC credentials.

API keys

API keys provide a way to associate an API call with a project, which is used for billing and quota purposes, without determining the identity of the caller. API keys can be used only with API methods that support API keys.

Vertex AI Search for retail supports API keys for the following API methods:

userEvents.collect

For more information about using API keys with Vertex AI Search for retail, see Create an API key. For general information about using API keys, see Authenticate using API keys.

User credentials and ADC for Vertex AI Search for retail

One way to provide credentials to ADC is to use the gcloud CLI to insert your user credentials into a credential file. This file is placed on your local file system where ADC can find it; ADC then uses the provided user credentials to authenticate requests. This method is often used for local development.

If you use this method, you might encounter an authentication error when you try to authenticate to Vertex AI Search for retail. For more information about this error and how to address it, see User credentials not working.

Set up authentication for Vertex AI Search for retail

How you set up authentication depends on the environment where your code is running.

The following options for setting up authentication are the most commonly used. For more options and information about authentication, see Authentication methods.

Before you complete these instructions, you must complete the basic setup for Vertex AI Search for retail, as described in Before you begin.

For a local development environment

You can set up credentials for a local development environment in the following ways:

User credentials for client libraries or third-party tools
User credentials for REST requests from the command line

Client libraries or third-party tools

Set up Application Default Credentials (ADC) in your local environment:

Install the Google Cloud CLI, then initialize it by running the following command:
```
gcloud init
```
If you're using a local shell, then create local authentication credentials for your user account:
```
gcloud auth application-default login
```
You don't need to do this if you're using Cloud Shell.
Note: If the gcloud CLI prints a warning that your account doesn't have the serviceusage.services.use permission, then some gcloud CLI commands and client libraries might not work. Ask an administrator to grant you the Service Usage Consumer IAM role (roles/serviceusage.serviceUsageConsumer), then run the following command:
```
gcloud auth application-default set-quota-project PROJECT_ID
```
A sign-in screen appears. After you sign in, your credentials are stored in the local credential file used by ADC.

For more information about working with ADC in a local environment, see Local development environment.

REST requests from the command line

When you make a REST request from the command line, you can use your gcloud CLI credentials by including gcloud auth print-access-token as part of the command that sends the request.

The following example lists service accounts for the specified project. You can use the same pattern for any REST request.

Before using any of the request data, make the following replacements:

PROJECT_ID: Your Google Cloud project ID.

To send your request, expand one of these options:

curl (Linux, macOS, or Cloud Shell)

Execute the following command:

curl -X GET \
     -H "Authorization: Bearer $(gcloud auth print-access-token)" \
     -H "x-goog-user-project: PROJECT_ID" \
     "https://iam.googleapis.com/v1/projects/PROJECT_ID/serviceAccounts"

PowerShell (Windows)

Execute the following command:

$cred = gcloud auth print-access-token
$headers = @{ "Authorization" = "Bearer $cred"; "x-goog-user-project" = "PROJECT_ID" }

Invoke-WebRequest `
    -Method GET `
    -Headers $headers `
    -Uri "https://iam.googleapis.com/v1/projects/PROJECT_ID/serviceAccounts" | Select-Object -Expand Content

For more information about authenticating using REST and gRPC, see Authenticate for using REST. For information about the difference between your local ADC credentials and your gcloud CLI credentials, see gcloud CLI authentication configuration and ADC configuration.

On Google Cloud

To authenticate a workload running on Google Cloud, you use the credentials of the service account attached to the compute resource where your code is running, such as a Compute Engine virtual machine (VM) instance. This approach is the preferred authentication method for code running on a Google Cloud compute resource.

For most services, you must attach the service account when you create the resource that will run your code; you cannot add or replace the service account later. Compute Engine is an exception—it lets you attach a service account to a VM instance at any time.

Use the gcloud CLI to create a service account and attach it to your resource:

Install the Google Cloud CLI, then initialize it by running the following command:
```
gcloud init
```
Set up authentication:
1. Create the service account:
```
gcloud iam service-accounts create SERVICE_ACCOUNT_NAME
```
  Replace SERVICE_ACCOUNT_NAME with a name for the service account.
2. To provide access to your project and your resources, grant a role to the service account:
```
gcloud projects add-iam-policy-binding PROJECT_ID --member="serviceAccount:SERVICE_ACCOUNT_NAME@PROJECT_ID.iam.gserviceaccount.com" --role=ROLE
```
  Replace the following:
  - SERVICE_ACCOUNT_NAME: the name of the service account
  - PROJECT_ID: the project ID where you created the service account
  - ROLE: the role to grant
  Note: The --role flag affects which resources the service account can access in your project. You can revoke these roles or grant additional roles later. In production environments, do not grant the Owner, Editor, or Viewer roles. Instead, grant a predefined role or custom role that meets your needs.
3. To grant another role to the service account, run the command as you did in the previous step.
4. Grant the required role to the principal that will attach the service account to other resources.
```
gcloud iam service-accounts add-iam-policy-binding SERVICE_ACCOUNT_NAME@PROJECT_ID.iam.gserviceaccount.com --member="user:USER_EMAIL" --role=roles/iam.serviceAccountUser
```
  Replace the following:
  - SERVICE_ACCOUNT_NAME: the name of the service account
  - PROJECT_ID: the project ID where you created the service account
  - USER_EMAIL: the email address for a Google Account
Create the resource that will run your code, and attach the service account to that resource. For example, if you use Compute Engine:
Create a Compute Engine instance. Configure the instance as follows:
- Replace INSTANCE_NAME with your preferred instance name.
- Set the --zone flag to the zone in which you want to create your instance.
- Set the --service-account flag to the email address for the service account that you created.
```
gcloud compute instances create INSTANCE_NAME --zone=ZONE --service-account=SERVICE_ACCOUNT_EMAIL
```

For more information about authenticating to Google APIs, see Authentication methods.

On-premises or on a different cloud provider

The preferred method to set up authentication from outside of Google Cloud is to use workload identity federation. For more information, see On-premises or another cloud provider in the authentication documentation.

Access control for Vertex AI Search for retail

After you authenticate to Vertex AI Search for retail, you must be authorized to access Google Cloud resources. Vertex AI Search for retail uses Identity and Access Management (IAM) for authorization.

For more information about the roles for Vertex AI Search for retail, see Identity and Access Management (IAM). For more information about IAM and authorization, see IAM overview.

What's next

Learn about Google Cloud authentication methods.
See a list of authentication use cases.