Google Analytics Admin V1alpha Client - Class ReportingAttributionModel (0.29.1)

Reference documentation and code samples for the Google Analytics Admin V1alpha Client class ReportingAttributionModel.

The reporting attribution model used to calculate conversion credit in this property's reports.

Protobuf type google.analytics.admin.v1alpha.AttributionSettings.ReportingAttributionModel

Namespace

Google \ Analytics \ Admin \ V1alpha \ AttributionSettings

Methods

static::name

Parameter
Name Description
value mixed

static::value

Parameter
Name Description
name mixed

Constants

REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED

Value: 0

Reporting attribution model unspecified.

Generated from protobuf enum REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED = 0;

PAID_AND_ORGANIC_CHANNELS_DATA_DRIVEN

Value: 1

Data-driven attribution distributes credit for the conversion based on data for each conversion event. Each Data-driven model is specific to each advertiser and each conversion event.

Previously CROSS_CHANNEL_DATA_DRIVEN

Generated from protobuf enum PAID_AND_ORGANIC_CHANNELS_DATA_DRIVEN = 1;

PAID_AND_ORGANIC_CHANNELS_LAST_CLICK

Value: 2

Ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through (or engaged view through for YouTube) before converting.

Previously CROSS_CHANNEL_LAST_CLICK

Generated from protobuf enum PAID_AND_ORGANIC_CHANNELS_LAST_CLICK = 2;

GOOGLE_PAID_CHANNELS_LAST_CLICK

Value: 7

Attributes 100% of the conversion value to the last Google Paid channel that the customer clicked through before converting.

Previously ADS_PREFERRED_LAST_CLICK

Generated from protobuf enum GOOGLE_PAID_CHANNELS_LAST_CLICK = 7;