Google Analytics Admin V1alpha Client - Class ReportingAttributionModel (0.19.0)

Reference documentation and code samples for the Google Analytics Admin V1alpha Client class ReportingAttributionModel.

The reporting attribution model used to calculate conversion credit in this property's reports.

Protobuf type google.analytics.admin.v1alpha.AttributionSettings.ReportingAttributionModel

Namespace

Google \ Analytics \ Admin \ V1alpha \ AttributionSettings

Methods

static::name

Parameter
Name	Description
`value`	`mixed`

static::value

Parameter
Name	Description
`name`	`mixed`

Constants

REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED

Value: 0

Reporting attribution model unspecified.

Generated from protobuf enum REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED = 0;

PAID_AND_ORGANIC_CHANNELS_DATA_DRIVEN

Value: 1

Data-driven attribution distributes credit for the conversion based on data for each conversion event. Each Data-driven model is specific to each advertiser and each conversion event.

Previously CROSS_CHANNEL_DATA_DRIVEN

Generated from protobuf enum PAID_AND_ORGANIC_CHANNELS_DATA_DRIVEN = 1;

PAID_AND_ORGANIC_CHANNELS_LAST_CLICK

Value: 2

Ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through (or engaged view through for YouTube) before converting.

Previously CROSS_CHANNEL_LAST_CLICK

Generated from protobuf enum PAID_AND_ORGANIC_CHANNELS_LAST_CLICK = 2;

PAID_AND_ORGANIC_CHANNELS_FIRST_CLICK

Value: 3

Starting in June 2023, new properties can no longer use this model.

See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties. Gives all credit for the conversion to the first channel that a customer clicked (or engaged view through for YouTube) before converting. Previously CROSS_CHANNEL_FIRST_CLICK

Generated from protobuf enum PAID_AND_ORGANIC_CHANNELS_FIRST_CLICK = 3;

PAID_AND_ORGANIC_CHANNELS_LINEAR

Value: 4

Starting in June 2023, new properties can no longer use this model.

See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties. Distributes the credit for the conversion equally across all the channels a customer clicked (or engaged view through for YouTube) before converting. Previously CROSS_CHANNEL_LINEAR

Generated from protobuf enum PAID_AND_ORGANIC_CHANNELS_LINEAR = 4;

PAID_AND_ORGANIC_CHANNELS_POSITION_BASED

Value: 5

Starting in June 2023, new properties can no longer use this model.

See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties. Attributes 40% credit to the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions. Previously CROSS_CHANNEL_POSITION_BASED

Generated from protobuf enum PAID_AND_ORGANIC_CHANNELS_POSITION_BASED = 5;

PAID_AND_ORGANIC_CHANNELS_TIME_DECAY

Value: 6

Starting in June 2023, new properties can no longer use this model.

See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties. Gives more credit to the touchpoints that happened closer in time to the conversion. Previously CROSS_CHANNEL_TIME_DECAY

Generated from protobuf enum PAID_AND_ORGANIC_CHANNELS_TIME_DECAY = 6;

GOOGLE_PAID_CHANNELS_LAST_CLICK

Value: 7

Attributes 100% of the conversion value to the last Google Paid channel that the customer clicked through before converting.

Previously ADS_PREFERRED_LAST_CLICK

Generated from protobuf enum GOOGLE_PAID_CHANNELS_LAST_CLICK = 7;