Google Analytics Admin V1alpha Client - Class ReportingAttributionModel (0.8.2)

Reference documentation and code samples for the Google Analytics Admin V1alpha Client class ReportingAttributionModel.

The reporting attribution model used to calculate conversion credit in this property's reports.

Protobuf type google.analytics.admin.v1alpha.AttributionSettings.ReportingAttributionModel

Reporting attribution model unspecified.

Generated from protobuf enum REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED = 0;

Data-driven attribution distributes credit for the conversion based on data for each conversion event. Each Data-driven model is specific to each advertiser and each conversion event.

Generated from protobuf enum CROSS_CHANNEL_DATA_DRIVEN = 1;

Ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through (or engaged view through for YouTube) before converting.

Generated from protobuf enum CROSS_CHANNEL_LAST_CLICK = 2;

Gives all credit for the conversion to the first channel that a customer clicked (or engaged view through for YouTube) before converting.

Generated from protobuf enum CROSS_CHANNEL_FIRST_CLICK = 3;

Distributes the credit for the conversion equally across all the channels a customer clicked (or engaged view through for YouTube) before converting.

Generated from protobuf enum CROSS_CHANNEL_LINEAR = 4;

Attributes 40% credit to the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions.

Generated from protobuf enum CROSS_CHANNEL_POSITION_BASED = 5;

Gives more credit to the touchpoints that happened closer in time to the conversion.

Generated from protobuf enum CROSS_CHANNEL_TIME_DECAY = 6;

Attributes 100% of the conversion value to the last Google Ads channel that the customer clicked through before converting.

Generated from protobuf enum ADS_PREFERRED_LAST_CLICK = 7;