Submit your product to Cloud Marketplace.
To publish your product, you submit various parts of your product for
review. The Cloud Marketplace team reviews each submission and works with
you to resolve any issues before approving it. After all reviews are
approved, you can publish and launch the product within a few minutes.
If you have questions during the onboarding process, contact Partner Support Desk
to request assistance, and include the word "Marketplace" in your description.
For more information about Partner Support Desk, visit Request assistance with Cloud Marketplace.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Hard to understand","hardToUnderstand","thumb-down"],["Incorrect information or sample code","incorrectInformationOrSampleCode","thumb-down"],["Missing the information/samples I need","missingTheInformationSamplesINeed","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-25 UTC."],[],[],null,["# Offering virtual machine (VM) products\n\nA virtual machine (VM) product is a custom VM instance that your users can run\non Compute Engine.\n\nThis page is an overview of what you need to do to distribute and maintain a VM\nproduct on Cloud Marketplace.\n\nFor an overview of Compute Engine concepts, see the\n[Compute Engine documentation](/compute/docs/concepts).\n\nIf you're new to Compute Engine, see the\n[Compute Engine Overview](/compute), or try a\n[Compute Engine Quickstart](/compute/docs/quickstarts).\n\nBefore you begin\n----------------\n\n- If you're new to offering software on Cloud Marketplace, you must sign up to become a vendor. [Learn about the requirements to sign up](/marketplace/docs/partners/get-started#requirements).\n- Review the [open source\n compliance](/marketplace/docs/partners/open-source-compliance) recommendations and restrictions.\n\nProduct-specific requirements\n-----------------------------\n\nIf you want to publish a VM product, it must meet the following requirements:\n\n1. It must deploy software to, and run on, Compute Engine.\n2. It must use the Cloud Marketplace-hosted image with the attached Compute Engine license.\n3. It must comply with Cloud Marketplace [open source policy](/marketplace/docs/partners/open-source-compliance).\n4. It must have been tested end to end before you submitted it.\n5. If you or Google Cloud identify any critical security issues related to the product, you must update it to resolve the issues.\n\nChecklist\n---------\n\nAt a high level, you must do the following:\n\n1. [Set up your Google Cloud environment](/marketplace/docs/partners/vm/set-up-environment) so that you can distribute and display your product on Cloud Marketplace.\n2. [Review the pricing options, and select a pricing model](/marketplace/docs/partners/vm/select-pricing). Pricing models take up to four business days to review. You can continue setting up your VM product while the pricing model is being processed.\n3. [Build your VM image](/marketplace/docs/partners/vm/build-vm-image).\n4. [Create your deployment package](/marketplace/docs/partners/vm/create-deployment-package).\n5. [Add a label](/marketplace/docs/partners/vm/partner-consumption-tracking) to track your product's associated consumption of Google Cloud resources.\n6. [Test your product](/marketplace/docs/partners/vm/test-product) end-to-end.\n7. [Submit your product to Cloud Marketplace](/marketplace/docs/partners/vm/submitting). To publish your product, you submit various parts of your product for review. The Cloud Marketplace team reviews each submission and works with you to resolve any issues before approving it. After all reviews are approved, you can publish and launch the product within a few minutes.\n8. [Maintain and monitor your product](/marketplace/docs/partners/monitor-analytics) after it has launched.\n\nIf you have questions during the onboarding process, contact [Partner Support Desk](https://g.co/cloud/psd-partner)\nto request assistance, and include the word \"Marketplace\" in your description.\nFor more information about Partner Support Desk, visit [Request assistance with Cloud Marketplace](/marketplace/docs/partners/get-support)."]]