public enum AttributionSettings.ReportingAttributionModel extends Enum<AttributionSettings.ReportingAttributionModel> implements ProtocolMessageEnumThe reporting attribution model used to calculate conversion credit in this property's reports.
Protobuf enum
google.analytics.admin.v1alpha.AttributionSettings.ReportingAttributionModel
Implements
ProtocolMessageEnumStatic Fields | |
|---|---|
| Name | Description |
GOOGLE_PAID_CHANNELS_LAST_CLICK | Attributes 100% of the conversion value to the last Google Paid channel that the customer clicked through before converting. Previously ADS_PREFERRED_LAST_CLICK |
GOOGLE_PAID_CHANNELS_LAST_CLICK_VALUE | Attributes 100% of the conversion value to the last Google Paid channel that the customer clicked through before converting. Previously ADS_PREFERRED_LAST_CLICK |
PAID_AND_ORGANIC_CHANNELS_DATA_DRIVEN | Data-driven attribution distributes credit for the conversion based on data for each conversion event. Each Data-driven model is specific to each advertiser and each conversion event. Previously CROSS_CHANNEL_DATA_DRIVEN |
PAID_AND_ORGANIC_CHANNELS_DATA_DRIVEN_VALUE | Data-driven attribution distributes credit for the conversion based on data for each conversion event. Each Data-driven model is specific to each advertiser and each conversion event. Previously CROSS_CHANNEL_DATA_DRIVEN |
PAID_AND_ORGANIC_CHANNELS_FIRST_CLICK | Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties. Gives all credit for the conversion to the first channel that a customer clicked (or engaged view through for YouTube) before converting. Previously CROSS_CHANNEL_FIRST_CLICK |
PAID_AND_ORGANIC_CHANNELS_FIRST_CLICK_VALUE | Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties. Gives all credit for the conversion to the first channel that a customer clicked (or engaged view through for YouTube) before converting. Previously CROSS_CHANNEL_FIRST_CLICK |
PAID_AND_ORGANIC_CHANNELS_LAST_CLICK | Ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through (or engaged view through for YouTube) before converting. Previously CROSS_CHANNEL_LAST_CLICK |
PAID_AND_ORGANIC_CHANNELS_LAST_CLICK_VALUE | Ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through (or engaged view through for YouTube) before converting. Previously CROSS_CHANNEL_LAST_CLICK |
PAID_AND_ORGANIC_CHANNELS_LINEAR | Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties. Distributes the credit for the conversion equally across all the channels a customer clicked (or engaged view through for YouTube) before converting. Previously CROSS_CHANNEL_LINEAR |
PAID_AND_ORGANIC_CHANNELS_LINEAR_VALUE | Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties. Distributes the credit for the conversion equally across all the channels a customer clicked (or engaged view through for YouTube) before converting. Previously CROSS_CHANNEL_LINEAR |
PAID_AND_ORGANIC_CHANNELS_POSITION_BASED | Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties. Attributes 40% credit to the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions. Previously CROSS_CHANNEL_POSITION_BASED |
PAID_AND_ORGANIC_CHANNELS_POSITION_BASED_VALUE | Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties. Attributes 40% credit to the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions. Previously CROSS_CHANNEL_POSITION_BASED |
PAID_AND_ORGANIC_CHANNELS_TIME_DECAY | Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties. Gives more credit to the touchpoints that happened closer in time to the conversion. Previously CROSS_CHANNEL_TIME_DECAY |
PAID_AND_ORGANIC_CHANNELS_TIME_DECAY_VALUE | Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties. Gives more credit to the touchpoints that happened closer in time to the conversion. Previously CROSS_CHANNEL_TIME_DECAY |
REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED | Reporting attribution model unspecified. |
REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED_VALUE | Reporting attribution model unspecified. |
UNRECOGNIZED | |
Static Methods | |
|---|---|
| Name | Description |
forNumber(int value) | |
getDescriptor() | |
internalGetValueMap() | |
valueOf(Descriptors.EnumValueDescriptor desc) | |
valueOf(int value) | Deprecated. Use #forNumber(int) instead. |
valueOf(String name) | |
values() | |
Methods | |
|---|---|
| Name | Description |
getDescriptorForType() | |
getNumber() | |
getValueDescriptor() | |