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适用于 YouTube 的 Looker Blocks（使用 DV360）
本页介绍了您可以通过 YouTube 专用 Cortex Looker 版块（需搭配使用 DV360）获得哪些数据洞见。借助此 YouTube 观看者分析块（需要使用 DV360），您可以全面了解广告系列支出、效果和受众群体定位，并针对使用 DV360 平台购买的 YouTube 付费媒体广告系列获得富有实用价值的数据分析。
使用 Cortex Framework for Marketing 提供的预打包提取流水线和报告视图，将您的广告系列数据提取到 BigQuery 中，快速开始 YouTube 付费媒体营销分析。
安装此 YouTube 的 Looker 模型，即可深入了解费用、展示次数、点击次数和观看次数、关键受众群体定位和互动指标。利用广告素材（广告级别）、受众特征和 YouTube 展示位置等更精细的指标，增强可视化效果。
您还可以使用 Cortex Framework 中的其他数据集，为企业 CRM 或 ERP 系统等企业数据源提供报告视图，从而获得营销以外的洞见。
可用的数据洞见
Cortex Framework 中适用于 YouTube（使用 DV360）的 Looker 块可提供以下数据分析。
广告系列效果和互动指标的概览，包括：
- 总展示次数
- 总点击次数
- TrueView 总观看次数
- 点击率 (CTR)
- TrueView VR（TrueView 观看率）
- 总支出
- 每千次展示费用 (CPM)
- 每次点击费用 (CPC)
- 每次观看费用 (CPV)
- 按月展示次数：按订单项了解 YouTube 广告系列的详细效果指标和费用。
- 累计每月支出：了解某个月的 YouTube 广告系列累计支出。
- 按时间顺序查看 YouTube 订单项：按订单项查看您在特定时间段内投放的所有 YouTube 广告系列的时间顺序视图。
- 按 YouTube 订单项查看展示次数、TrueView 观看次数和点击次数：按订单项了解 YouTube 广告系列的详细效果指标和费用。
- 按设备类型和 YouTube 订单项划分的展示次数：按订单项了解 YouTube 广告系列的设备类型效果指标。
- 按 YouTube 订单项查看详细效果：按订单项了解 YouTube 广告系列的详细效果指标和费用。
- 展示次数和 TrueView 观看次数：通过以下参数了解效果和费用：
- 年龄段和性别
- 细分受众群类型
- YouTube 广告格式
代码库
如需访问适用于 YouTube（使用 DV360）的 Cortex Looker 块，请访问其官方 GitHub 代码库：block-cortex-youtube。此代码库包含基本视图、探索和信息中心，可帮助您将数据无缝集成到 Looker 环境中。这些资源为您提供了坚实的基础，可帮助您根据自己的具体需求创建自定义报告、可视化图表和信息中心。
部署
如需了解如何部署适用于 YouTube（使用 DV360）的 Cortex Looker 版块，请参阅部署适用于 Cortex Framework 的 Looker 版块。
其他注意事项
如需优化 YouTube 观看者群体定位广告系列（通过 DV360）的效果和功能，请考虑以下事项：
- Liquid 模板语言：某些常量、视图、探索和信息中心使用 Liquid 模板语言。如需了解详情，请参阅 Looker 的液体变量参考文档。
- 取消隐藏其他维度和测量参数：为简单起见，系统会隐藏许多维度和测量参数。如果您发现缺少任何有价值的信息，请在相关视图中将字段的
hidden 参数值设置为 No。
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-08-18。
[[["易于理解","easyToUnderstand","thumb-up"],["解决了我的问题","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["很难理解","hardToUnderstand","thumb-down"],["信息或示例代码不正确","incorrectInformationOrSampleCode","thumb-down"],["没有我需要的信息/示例","missingTheInformationSamplesINeed","thumb-down"],["翻译问题","translationIssue","thumb-down"],["其他","otherDown","thumb-down"]],["最后更新时间 (UTC)：2025-08-18。"],[[["\u003cp\u003eThis Looker Block for YouTube (with DV360) provides a comprehensive overview of campaign spend, performance, and audience targeting for paid media campaigns on YouTube purchased through the DV360 platform.\u003c/p\u003e\n"],["\u003cp\u003eYou can gain insights into cost, impressions, click and view rates, audience targeting, and engagement metrics, with granular details like creative, demographics, and YouTube placement using this tool.\u003c/p\u003e\n"],["\u003cp\u003eThe Looker Block offers insights into overall campaign performance, monthly spend and performance, campaigns carried out, and performance by audience and ad format, and enables data to be ingested into BigQuery.\u003c/p\u003e\n"],["\u003cp\u003eThe Cortex Looker Block for YouTube (with DV360) is available on GitHub and includes pre-built views, Explores, and dashboards for easy integration into a Looker environment.\u003c/p\u003e\n"]]],[],null,["# Looker Block for YouTube (with DV360)\n=====================================\n\nThis page describes the insights you can get from the Cortex Looker\nBlock for YouTube (with DV360). With this Looker Block for YouTube (with DV360),\nyou can get a comprehensive overview of your campaign spend, performance, and\naudience targeting with actionable insights for paid media campaigns on YouTube\npurchased using DV360 platform.\n\nJumpstart your paid media marketing analytics for YouTube by ingesting your\ncampaign data into BigQuery with pre-packaged ingestion pipelines and\nreporting views provided by Cortex Framework for Marketing.\n\nInstall this Looker Model for YouTube to gain insights on cost,\nimpressions, click and view rates, key audience targeting and engagement\nmetrics. Enhance visualizations with more granular metrics like creative\n(ad level), demographics and YouTube placement.\n\nYou can also extend to insights beyond Marketing with other datasets in the\nCortex Framework that provide reporting views for enterprise data\nsources like your enterprise CRM or ERP systems.\n\nAvailable insights\n------------------\n\nThe Looker block for YouTube (with DV360) in\nCortex Framework offers the following insights.\n\n### Overall campaign performance\n\nOverview of high-level campaign performance and engagement metrics including:\n\n- Total impressions\n- Total clicks\n- Total TrueView views\n- Click through rate (CTR)\n- TrueView VR (TrueView View Rate)\n- Total Spend\n- Cost per Mille (CPM)\n- Cost per click (CPC)\n- Cost per TrueView (CPV)\n\n### Performance and spend by month\n\n- **Impressions by month**: Understand detailed performance metrics and cost for YouTube campaigns by line item.\n- **Cumulative monthly spend**: Understand cumulative YouTube campaign spend over a month.\n\n### Campaigns carried out and performance\n\n- **YouTube line items in chronological view**: See a chronological view of all the YouTube campaigns you ran in a specific period per line item.\n- **Impressions, TrueView views and Clicks by YouTube Line Item**: Understand detailed performance metrics and cost for YouTube campaigns by line item.\n- **Impressions by Device Type and YouTube Line Item**: Understand performance metrics for YouTube campaigns by device type by line item.\n- **Detailed Performance by YouTube Line Item**: Understand detailed performance metrics and cost for YouTube campaigns by line item.\n\n### Performance by audience and ad format\n\n- **Impressions and TrueView views:** Understand performance and cost by the following parameters:\n - Age Group and Gender\n - Audience Segment Type\n - YouTube Ad Format\n\nRepository\n----------\n\nTo access the Cortex Looker Block for YouTube (with DV360),\nvisit its official GitHub repository:\n[**block-cortex-youtube**](https://github.com/looker-open-source/block-cortex-youtube).\nThis repository contains essential views, Explores and dashboards that enable\nyou to seamlessly integrate data into your\nLooker environment. These resources provide a solid foundation\nfor creating custom reports, visualizations, and dashboards tailored to your\nspecific needs.\n\nDeployment\n----------\n\nFor instructions about how to deploy the Cortex Looker Block for\nYouTube (with DV360), see\n[Deploy Looker Blocks for Cortex Framework](/cortex/docs/looker-block-deployment).\n\n### Other Considerations\n\nFor optimizing the performance and functionality of your\nLooker Block for YouTube (with DV360) consider the following:\n\n- **Liquid Templating Language** : Some constants, views, Explores and dashboards use liquid templating language. For more information, see Looker's [Liquid Variable Reference](/looker/docs/liquid-variable-reference) documentation.\n- **Unhide additional dimensions and measures** : Many dimensions and measures are hidden for simplicity. If you find anything valuable missing, set field's `hidden` parameter value to `No` in the relevant views."]]
