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Looker Block for YouTube (with DV360)
This page describes the insights you can get from the Cortex Looker
Block for YouTube (with DV360). With this Looker Block for YouTube (with DV360),
you can get a comprehensive overview of your campaign spend, performance, and
audience targeting with actionable insights for paid media campaigns on YouTube
purchased using DV360 platform.
Jumpstart your paid media marketing analytics for YouTube by ingesting your
campaign data into BigQuery with pre-packaged ingestion pipelines and
reporting views provided by Cortex Framework for Marketing.
Install this Looker Model for YouTube to gain insights on cost,
impressions, click and view rates, key audience targeting and engagement
metrics. Enhance visualizations with more granular metrics like creative
(ad level), demographics and YouTube placement.
You can also extend to insights beyond Marketing with other datasets in the
Cortex Framework that provide reporting views for enterprise data
sources like your enterprise CRM or ERP systems.
Available insights
The Looker block for YouTube (with DV360) in
Cortex Framework offers the following insights.
Overview of high-level campaign performance and engagement metrics including:
- Total impressions
- Total clicks
- Total TrueView views
- Click through rate (CTR)
- TrueView VR (TrueView View Rate)
- Total Spend
- Cost per Mille (CPM)
- Cost per click (CPC)
- Cost per TrueView (CPV)
- Impressions by month: Understand detailed performance metrics and cost
for YouTube campaigns by line item.
- Cumulative monthly spend: Understand cumulative YouTube campaign spend
over a month.
- YouTube line items in chronological view: See a chronological view of all the
YouTube campaigns you ran in a specific period per line item.
- Impressions, TrueView views and Clicks by YouTube Line Item: Understand
detailed performance metrics and cost for YouTube campaigns by line item.
- Impressions by Device Type and YouTube Line Item: Understand performance
metrics for YouTube campaigns by device type by line item.
- Detailed Performance by YouTube Line Item: Understand detailed
performance metrics and cost for YouTube campaigns by line item.
- Impressions and TrueView views: Understand performance and cost by the
following parameters:
- Age Group and Gender
- Audience Segment Type
- YouTube Ad Format
Repository
To access the Cortex Looker Block for YouTube (with DV360),
visit its official GitHub repository:
block-cortex-youtube.
This repository contains essential views, Explores and dashboards that enable
you to seamlessly integrate data into your
Looker environment. These resources provide a solid foundation
for creating custom reports, visualizations, and dashboards tailored to your
specific needs.
Deployment
For instructions about how to deploy the Cortex Looker Block for
YouTube (with DV360), see
Deploy Looker Blocks for Cortex Framework.
Other Considerations
For optimizing the performance and functionality of your
Looker Block for YouTube (with DV360) consider the following:
- Liquid Templating Language: Some constants, views, Explores and
dashboards use liquid templating language. For more information, see
Looker's Liquid Variable Reference
documentation.
- Unhide additional dimensions and measures: Many dimensions
and measures are hidden for simplicity. If you find anything valuable missing,
set field's
hidden parameter value to No in the relevant views.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-25 UTC.
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With this Looker Block for YouTube (with DV360),\nyou can get a comprehensive overview of your campaign spend, performance, and\naudience targeting with actionable insights for paid media campaigns on YouTube\npurchased using DV360 platform.\n\nJumpstart your paid media marketing analytics for YouTube by ingesting your\ncampaign data into BigQuery with pre-packaged ingestion pipelines and\nreporting views provided by Cortex Framework for Marketing.\n\nInstall this Looker Model for YouTube to gain insights on cost,\nimpressions, click and view rates, key audience targeting and engagement\nmetrics. Enhance visualizations with more granular metrics like creative\n(ad level), demographics and YouTube placement.\n\nYou can also extend to insights beyond Marketing with other datasets in the\nCortex Framework that provide reporting views for enterprise data\nsources like your enterprise CRM or ERP systems.\n\nAvailable insights\n------------------\n\nThe Looker block for YouTube (with DV360) in\nCortex Framework offers the following insights.\n\n### Overall campaign performance\n\nOverview of high-level campaign performance and engagement metrics including:\n\n- Total impressions\n- Total clicks\n- Total TrueView views\n- Click through rate (CTR)\n- TrueView VR (TrueView View Rate)\n- Total Spend\n- Cost per Mille (CPM)\n- Cost per click (CPC)\n- Cost per TrueView (CPV)\n\n### Performance and spend by month\n\n- **Impressions by month**: Understand detailed performance metrics and cost for YouTube campaigns by line item.\n- **Cumulative monthly spend**: Understand cumulative YouTube campaign spend over a month.\n\n### Campaigns carried out and performance\n\n- **YouTube line items in chronological view**: See a chronological view of all the YouTube campaigns you ran in a specific period per line item.\n- **Impressions, TrueView views and Clicks by YouTube Line Item**: Understand detailed performance metrics and cost for YouTube campaigns by line item.\n- **Impressions by Device Type and YouTube Line Item**: Understand performance metrics for YouTube campaigns by device type by line item.\n- **Detailed Performance by YouTube Line Item**: Understand detailed performance metrics and cost for YouTube campaigns by line item.\n\n### Performance by audience and ad format\n\n- **Impressions and TrueView views:** Understand performance and cost by the following parameters:\n - Age Group and Gender\n - Audience Segment Type\n - YouTube Ad Format\n\nRepository\n----------\n\nTo access the Cortex Looker Block for YouTube (with DV360),\nvisit its official GitHub repository:\n[**block-cortex-youtube**](https://github.com/looker-open-source/block-cortex-youtube).\nThis repository contains essential views, Explores and dashboards that enable\nyou to seamlessly integrate data into your\nLooker environment. These resources provide a solid foundation\nfor creating custom reports, visualizations, and dashboards tailored to your\nspecific needs.\n\nDeployment\n----------\n\nFor instructions about how to deploy the Cortex Looker Block for\nYouTube (with DV360), see\n[Deploy Looker Blocks for Cortex Framework](/cortex/docs/looker-block-deployment).\n\n### Other Considerations\n\nFor optimizing the performance and functionality of your\nLooker Block for YouTube (with DV360) consider the following:\n\n- **Liquid Templating Language** : Some constants, views, Explores and dashboards use liquid templating language. For more information, see Looker's [Liquid Variable Reference](/looker/docs/liquid-variable-reference) documentation.\n- **Unhide additional dimensions and measures** : Many dimensions and measures are hidden for simplicity. If you find anything valuable missing, set field's `hidden` parameter value to `No` in the relevant views."]]
