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本页介绍了您可以通过 Cortex Looker Block for Meta 跨平台（Facebook、Instagram 和 Facebook Audience Network）获取哪些数据洞见。借助这款适用于 Meta 的 Cortex Looker 构建块，您可以根据 Cortex Framework Data Foundation 中的数据，更快地深入了解按平台和展示位置划分的广告系列的关键受众群体定位和互动指标。
可用的数据洞见
Cortex Framework 中的 Meta 专用 Looker 区块提供了一个预定义的概要信息中心，其中包含以下关键数据洞见：
广告系列效果和互动指标的概览，包括：
- 总展示次数
- 点击次数
- 视频观看次数
- 点击率 (CTR)
- 完整观看率 (VTR)
- 总费用和每千次展示费用 (CPM)
- 总覆盖面和互动率
- 频次和互动后的操作
投放的广告系列
- 广告系列时间轴：按日期范围（显示广告系列的开始日期和结束日期）查看所有有效广告系列的时间顺序视图。
累计广告系列支出
- 广告系列每月支出：了解您在特定时间段内的广告系列支出总额。
购买的展示次数
- 按广告系列划分的展示次数：了解按广告系列划分的展示次数、相关费用 (CPM) 和点击率。
- 按平台和展示位置划分的广告系列展示次数：了解 Facebook、Instagram 和 FAN 中各个展示位置的展示次数，以及相应的费用 (CPM) 和点击率。
- 按广告系列显示操作：按互动类型和广告系列了解互动量。
- 按广告系列划分的互动情况：按互动类型和广告系列了解互动量和互动率，以及相关费用。
吸引目标对象群组互动
- 按广告组受众群体定位条件划分的展示次数：了解自定义受众群体、类似受众群体和兴趣受众群体的展示次数以及相关费用 (CPM) 的细分数据。
- 按平台划分的广告组受众群体互动情况：了解自定义受众群体、类似受众群体和兴趣受众群体互动情况的平台细分以及相关费用（每次互动费用 [CPE]）。
- 按广告组受众群体定位条件和平台统计的视频完成次数：按平台了解自定义受众群体、类似受众群体和兴趣受众群体广告组的视频完整观看率，并采用每次观看费用 (CPV) 衡量标准。
代码库
如需访问适用于 Meta 的 Cortex Looker 块，请访问其官方 GitHub 代码库：block-cortex-meta。此代码库包含基本视图、探索和信息中心，可帮助您将数据无缝集成到 Looker 环境中。这些资源为您提供了坚实的基础，可帮助您根据自己的具体需求创建自定义报告、可视化图表和信息中心。
部署
如需了解如何部署适用于 Meta 的 Cortex Looker 块，请参阅部署适用于 Cortex Framework 的 Looker 块。
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-08-18。
[[["易于理解","easyToUnderstand","thumb-up"],["解决了我的问题","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["很难理解","hardToUnderstand","thumb-down"],["信息或示例代码不正确","incorrectInformationOrSampleCode","thumb-down"],["没有我需要的信息/示例","missingTheInformationSamplesINeed","thumb-down"],["翻译问题","translationIssue","thumb-down"],["其他","otherDown","thumb-down"]],["最后更新时间 (UTC)：2025-08-18。"],[[["\u003cp\u003eThis Looker Block for Meta, built on the Cortex Framework Data Foundation, provides rapid insights into audience targeting and engagement metrics across Facebook, Instagram, and Facebook Audience Network.\u003c/p\u003e\n"],["\u003cp\u003eThe block offers a high-level dashboard to analyze overall campaign performance, including impressions, clicks, video views, CTR, VTR, cost metrics, reach, and engagement.\u003c/p\u003e\n"],["\u003cp\u003eUsers can monitor campaign timelines, cumulative spend, impression distribution by campaign, platform, and placement, alongside detailed video ad performance metrics.\u003c/p\u003e\n"],["\u003cp\u003eThe block also allows for in-depth engagement analysis, segmenting actions, engagement rates, and costs by campaign and audience targeting type, such as Custom, Lookalike, and Interests.\u003c/p\u003e\n"],["\u003cp\u003eAccess the necessary resources, such as views, Explores, and dashboards, through the provided GitHub repository to integrate and customize the block within your Looker environment.\u003c/p\u003e\n"]]],[],null,["# Looker Block for Meta\n=====================\n\nThis page describes the insights you can get from the Cortex Looker\nBlock for Meta across platforms (Facebook, Instagram, and Facebook Audience\nNetwork). With this Cortex Looker Block for Meta,\nyou can gain faster insights into your key audience targeting and engagement\nmetrics for campaigns by platform and placement, based on the data from\nCortex Framework Data Foundation.\n\nAvailable insights\n------------------\n\nThe Looker Block for Meta in Cortex Framework offers\na predefined high-level dashboard featuring these key insights:\n\n### Overall campaign performance\n\nOverview of high-level campaign performance and engagement metrics including:\n\n- Total impressions\n- Clicks\n- Video views\n- Click through rate (CTR)\n- View through rate (VTR)\n- Total cost and cost per mille (CPM)\n- Total reach and engagement rate\n- Frequency and post engagement actions\n\n### Campaigns carried out\n\n- **Campaign timeline**: See a chronological view of all the active campaigns based on date range showing campaign start and end dates.\n\n### Cumulative campaign spend\n\n- **Monthly campaign spend**: Understand how your campaign spend totalled over a specific time period.\n\n### Bought impressions\n\n- **Impressions by campaign**: Understand impression volume by campaign, associated cost (CPM) and CTR.\n- **Campaign impressions by platform and placement**: Understand impressions by placement across Facebook, Instagram, and FAN with cost (CPM) and CTR.\n\n### Video ads performance\n\n- **Campaign video views by platform and placement:** Understand video views,\n VTR by platform and placement and cost per completed view (CPCV).\n\n- **Video views by campaign**: Understand video views by campaign, VTR, and\n cost per completed view (CPCV).\n\n### Engagement performance for my campaigns\n\n- **Actions by campaign**: Understand engagement volume by engagement type and campaign.\n- **Engagement by campaign:** Understand engagement volume and rate by engagement type and campaign with associated cost.\n\n### Target audience engagement\n\n- **Impressions by ad set audience targeting**: Understand the breakdown of Custom, Lookalike and Interests audience impression exposure and associated cost (CPM).\n- **Ad set audience engagement by platform**: Understand the breakdown of Custom, Lookalike, and Interests audience engagement by platform and associated cost (CPE - Cost per Engagement).\n- **Completed videos by ad set audience targeting and platform**: Understand Custom, Lookalike and Interests Adset video VTR by platform with CPCV (Cost Per Completed View).\n\nRepository\n----------\n\nTo access the Cortex Looker Block for Meta, visit its official\nGitHub repository: [**block-cortex-meta**](https://github.com/looker-open-source/block-cortex-meta).\nThis repository contains essential views, Explores and dashboards that enable\nyou to seamlessly integrate data into your\nLooker environment. These resources provide a solid foundation\nfor creating custom reports, visualizations, and dashboards tailored to your\nspecific needs.\n\nDeployment\n----------\n\nFor instructions about how to deploy the Cortex Looker Block for\nMeta, see\n[Deploy Looker Blocks for Cortex Framework](/cortex/docs/looker-block-deployment)."]]
